EXTREME, the global pioneer of action sports since 1995 and KNOCKOUT WELLNESS, supported by Franchise India, are excited to announce the launch and roll out of EXTREME gyms across India.
Two EXTREME gyms are set to open in year 1, and thereafter grow to 20+ outlets over 5 years. With a clear vision, a differentiated offer and a plan agreed by both parties, tier 1 cities will initially be the target, followed by mini metros and tier 2 cities.
The gyms will have the support of EXTREME’s global brand, its significant media reach as well as its roster of ambassadors supporting the venture. Appealing to the youth of today and providing an experience that will be unrivalled they will incorporate EXTREMEs track record in events and experiences to deliver a truly immersive and authentic offering that will both promote the gym facilities and the core EXTREME lifestyle.
The partnership enables KNOCKOUT WELLNESS to set up EXTREME gyms in India, Sri Lanka, Bhutan, Nepal, Bangladesh, Maldives and Mauritius. This is a fantastic opportunity for the brand to extend its awareness and market reach further into Asia, and brilliant for KNOCKOUT WELLNESS who have seized the opportunity at the right moment when fitness and leisure is booming.
Ryan Maxwell, Marketing Manager for EXTREME said, "We are extremely excited about this new partnership. Not only are extreme sports experiencing a huge growth, the clear synergy and surge of fitness and leisure is something we could not ignore. The combination of our brand and KNOCKOUT WELLNESS could not be happening at a better time."
KNOCKOUT WELLNESS said, "We are delighted to partner with EXTREME for gyms extension in India. Presently, Indian fitness industry is growing by 16-18% annually. With highly fragmented market, there is a tremendous opportunity for new players to enter and consolidate by bringing differentiation, qualified trainers and intelligent pricing. The brand, EXTREME, stands for unwavering determination, and is yet fashion forward with ultimate cool persona. The fitness industry is now ramping up, and what better than an international brand stepping in whose core DNA is sports and fitness. We plan to create a sort after edgy, trendy and fashionable Gym chain, under the intellectual property - Extreme Sports, targeting the Indian urban youth!"
END
Notes to Editor
For enquiries please contact Ryan Maxwell on ryan@extremeinternational.com
About EXTREME EXTREME is an iconic lifestyle brand fueled by the passion, creativity and freedom of action sport.
For over 20 years we've been disrupting the status quo by inspiring fans and brands to step out of their comfort zones to experience something new and exhilarating. Each year EXTREME supports over 100 sponsored ambassadors, 80 events and with an average reach of 100 million people and in excess of 50 million video views per month our digital media platforms deliver engaging content in relevant formats for our ever-growing fan base.
EXTREME’s unapologetic attitude and youth focus has created a truly unique business that delivers pioneering sports and entertainment marketing services, event activations and content creation, consumer product licensing and large scale sports and leisure real estate developments.