• Johnnie Farquhar

Habiba Messaoudi joins EXTREME as People and Culture Manager

EXTREME is thrilled to announce that Habiba Messaoudi has joined as People and Culture Manager across KSA. She will lead and manage the development of the team to help facilitate the growing portfolio of world-class destinations and events that EXTREME is poised to launch and roll out in the coming months.



Habiba is an extremely well-versed events professional, adept at providing key workforce solutions to serve both corporate and government event deliveries across a diverse range of industries including tourism, sports, culture and education.


During her 15 years in workforce and events, Habiba has worked in the UK, UAE and KSA. She has also led workforce within Saudi event companies such as SELA and Benchmark KSA where, as International Partnerships Manager, she curated and secured internationally renowned content and entertainment for delivery in KSA.


Habiba has extensive knowledge of how best to engage local talent having developed programs aimed at local youths and volunteers during time spent with the Riyadh Season, the Special Olympics World Games and the WorldSkills Tournament.


On joining EXTREME, Habiba commented that “it is an honour for me to be part of the pioneering team of EXTREME International and I am excited to be the source of securing and developing local Saudi talent within the dynamic events industry in the beautiful Kingdom of Saudi Arabia.”


We are so pleased to have her on board!

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