• EXTREME

EXTREME INTERNATIONAL AT COP26 – GIVING VOICE TO THE LEADERS OF TOMORROW

Updated: Aug 10, 2021



Driven by our passion to protect the planet, EXTREME is creating the EXTREME Hangout at COP26, the UN’s global climate change conference.


From 1st until 12th November 2021, Glasgow will host the world’s leading climate change conference, the most significant climate event since the 2015 Paris Agreement. The summit will bring global leaders, scientists and organisations together under the shared mission of accelerating action on climate change. With a predicted attendance exceeding 30,000, this year’s conference is set to spark and drive vital conversations about the future of our planet and how we can best come together to tackle the critical issues facing the world today.


The younger generation is set to be the most affected by climate change, and EXTREME believes that their influence and action is key to its deceleration. Having been underrepresented in previous years, EXTREME is creating a platform for the new generation of environmentalists to ensure their voice will be heard.


“The Hangout will represent a coming together and celebration of all those who share a passion for the healthy recovery of our natural world”


EXTREME is bringing this hub around COP26 to life, augmenting and amplifying the voices of COP through hosting the EXTREME Hangout. A centre of engagement, interaction and inspiration, the Hangout will represent a coming together and celebration of all those who share a passion for the healthy recovery of our natural world. Manifesting at the Ferry, a famous entertainment venue moored at Anderston Quay on the river Clyde, the EXTREME Hangout is just a short walk to the Glasgow Exhibition Centre, the venue of COP, and is en route to the city centre.



We have partnered with One Young World, the largest global forum for young leaders, who bring an unrivalled level of experience and curation in uniting young leaders from every corner of the world. Throughout the twelve days of the event, globally renowned opinion leaders and experts will speak at our panel discussions. With each day being met with a different theme, ranging from youth and future generations, sport and climate action, green jobs, women and climate, food and farming, oceans and health and climate, the key aspects across the broad sustainability sector will be debated.


Over the course of the twelve days, the EXTREME Hangout will be brought to life with leading local caterers supplying food & drink, musicians bringing the noise, fan experiential zones entertaining, hangout zones sparking debate & conversation, and most importantly, high profile panelists and environmental thought leaders providing education and sparking debate. With a capacity of up to 600, the EXTREME Hangout will give those present the opportunity to relax and unwind, being THE place to be inspired and entertained.


“...with the realisation that many of the sports we love and cherish are now at risk due to the climate crisis, EXTREME is taking action to ensure we are both operating sustainably as a company and inspiring others to act.”


Since our inception in 1995, EXTREME has passionately promoted a sustainable coexistence between humans and the natural world. However, with the realisation that many of the sports we love and cherish are now at risk due to the climate crisis, EXTREME is taking action to ensure we are both operating sustainably as a company and inspiring others to act.


The planet is our playground, and we have therefore committed to the “United Nations Sports for Climate Action”, the “Planet Mark” and “1% For the Planet”, meaning we are now simultaneously using tangible data to measure our carbon footprint whilst donating 1% of our annual revenue to non-profit partners. The next phase of our sustainability mission will take place at COP26.



Whilst furthering our sustainability journey, the EXTREME Hangout will also provide partners and organisations the means by which they can spread their environmental messages and learnings. It is on this basis that we are offering a unique opportunity for brands and organisations to have an authentic presence at COP26. Partners will showcase their environmental initiatives and commitment to climate action whilst partaking in explorative debates and discussions.


EXTREME’s vision is to drive positive change through extreme & adventure sports and we are welcoming conversations with others who share the same passions and beliefs. If you believe this is you and you would like to be involved, please email ryan@extremeinternational.com to express your interest.


For press and media enquiries please contact johnnie.farquhar@extremeinternational.com



 

About EXTREME:


EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that encompasses strategy, design, development, and management of some of the world's most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns. As founders of The Extreme Sports Channel, operating for over 25 years and appealing to the 500 million participants worldwide EXTREME is the go-to company for authentic activation across action and adventure sports. We engage with our 20 million strong community through our collection of offers and we serve our clients through our passionate, creative, and specialist teams and a multinational presence across bases in the UK, Europe, Middle East, and Asia. Via our support of over 125 ambassadors, the activation and sponsorship of over 80 events annually and our media network delivering over 50 million video views monthly, our brand and marketing activity inspires, supports, and promotes all of EXTREME’s activities. We are purpose driven, so across everything we do we look to drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment and tourism, whilst aligning with five key United Nations Sustainable Development Goals and government agendas from around the world. With a real passion and commitment to be sustainable, we are signed up to Planet Mark to measure our impact, 1% For The Planet to give back and the UN’s Sports for Climate Action to drive awareness. Vision To drive positive change through extreme and adventure sports Mission Inspire to explore and experience

About One Young World:

One Young World is the global forum for young leaders.

The annual One Young World Summit convenes the brightest young talent from every country and sector, working to accelerate social impact. Delegates from 190+ countries are counselled by influential political, business and humanitarian leaders such as Prime Minister Justin Trudeau, Dame Jane Goodall, Archbishop Desmond Tutu and the Duchess of Sussex, amongst many other global figures.

One Young World’s mission is to create a better world, with more responsible and more effective leadership. Every year, One Young World achieves this by identifying, promoting and connecting the world’s most impactful youngleaders.

One Young World offers an unrivalled platform to affect change at a global level, with over 12,000 Ambassadors in the network driving innovation worldwide, directly impacting more than 30.4 million people around the world. In 2020 for every $1 invested, One Young World Ambassadors deliver $16 of social value.

Partners include AstraZeneca, Audi, BMW, Christian Dior, Credit Suisse, Citigroup, Clifford Chance, Coca-Cola, Deloitte, General Electric, IKEA, Johnson & Johnson, KPMG, LafargeHolcim, L’Oréal, Novartis, RB, Siemens, Swarovski, Unilever & Verizon.

To date, Summits have taken place in London (2010), Zurich (2011), Pittsburgh (2012), Johannesburg (2013), Dublin (2014), Bangkok (2015), Ottawa (2016), Bogotá (2017), The Hague (2018), London (2019), Munich (2021),

Quotes from influential Counsellors and media outlets include:

Justin Trudeau, Prime Minister of Canada: “An unparalleled network of forward-thinking, progressive leaders from every corner of the world.”

Bob Geldof, Activist and Musician: “It’s not small this, it’s not a talking shop…At One Young World the delegates get to share the problems of their own countries and together, through social media and throughout the year, they engage with their governments and their own leaders to try and resolve the problems. It’s very effective”

Yeonmi Park, One Young World Ambassador, North Korea: “I am here at One Young World because I believe that sharing my story is the first step to changing my country.”

VICE: “The world’s largest & most impactful youth leadership summit”

SABC: “At the One Young World Summit leaders old and young come together to say, ‘enough – let’s make the solutions to tomorrow’s problems today.”

Archbishop Emeritus Desmond Tutu: "One Young World gives my generation hope that we might leave behind a better, more compassionate world with no hunger, poverty or war."




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