EXTREME International Announces Partnership with Peace River CBD

London UK, Aug. 17, 2020 EXTREME International Ltd have partnered with Peace River CBD to support their new range of premium products.

CBD, short for cannabidiol, is a natural by-product of the Cannabid Sativa plant, more commonly known as hemp or marijuana and is used in products like oils and edibles to impart a feeling of relaxation and calm. Unlike its cousin, delta-9-tetrahydrocannabinol (THC), which is the major active ingredient in marijuana, CBD is not psychoactive.

EXTREME international have partnered with Peace River CBD to help build the brand story, drive awareness and increase sales. It is the intrinsic link between the intensity, focus and strain that action and adventure sports athletes can put their body under that creates this truly authentic partnership.

With a 25-year heritage, highly engaged youth audience and expansive media network, EXTREME international offers Peace River CBD the opportunity to leverage on that experience and reach, to communicate with the increasingly-important 18-24 youth audience.

Peace River CBD’s hemp plants are 100% American-grown and its broad-spectrum CBD products, also produced in America, contain 0.0% THC. To avoid residual solvents found in other extraction technologies, the CBD products are made using modern CO2-extraction methods.

Ryan Maxwell, EXTREME’s Managing Director – Media & Marketing said, “It is the vision of transparency, that makes Peace River CBD so unique in the industry and a suitable partner for EXTREME. So many other businesses have been distributing and selling CBD at high prices. It is Peace River CBD’s objective to create premium CBD for affordable prices that resonated with us. Our strength is our heritage, highly engaged community and ambition to share our passions with the masses, this is another step towards this goal.”

Peace River CBD said,“Ourmarketing team is honoured and excited to partner with EXTREME International by gleaning from the company’s expansive understanding of media outreach and capitalizing on its connections with a demographic of adventurous youth, who need the benefits of CBD now more than ever.

Athletes, outdoor enthusiasts, and health-seekers are including CBD in their daily routines for a myriad of reasons. CBD aids the body in recovery, mitigates inflammation, calms the mind, and reclaims whole-person wellness.

Peace River is passionate about making CBD available to every person who desires calm and wholeness by selling an honest, pure, and affordable CBD product.”

For more information on the product click here.


EXTREME is a uniquely positioned brand and community that lives at the nexus of sports, lifestyle, and entertainment. As founders of The Extreme Sports Channel and operating for over 25 years EXTREME is the go-to place for authentic access and activation across the world of action, adventure, and motor sports. Headquartered in London, with bases in Europe, the Middle East and the Indian Ocean, we serve our clients with a multinational presence. Passionate and pioneering, our mindful, diverse, and talented team use their deep knowledge and key relationships to design, develop and deliver some of the world's most innovative destinations, spectacular events, incredible content, and engaging brand campaigns.

With a community of over 15 million, and us supporting over 125 ambassadors, activating over 80 events annually and an average reach of 50 million video views monthly, our brand marketing activities inspire, support and promote all of EXTREME’s initiatives.

VISION: To be the world’s leading extreme and adventure sports lifestyle brand and community.

MISSION:Inspire to explore and experience.

About Peace River CBD

The Peace River founders have deep experience in agriculture, which originally attracted them to explore all aspects of the hemp supply chain. As industry insiders, the founders came to understand the cost and revenue models for growing and processing hemp. They quickly acknowledged an injustice in the hemp industry: consumers were being drastically overcharged at the retail level for “quality” CBD.

Because of this discrepancy, Peace River’s motto became: "CBD can’t help you if you can’t afford to use it!"

We can unequivocally say that there is no reason for the high prices most CBD companies are charging (some as high as your electric or cell phone bill). It’s just wrong!

At Peace River CBD, you can be confident that we offer premium quality CBD products at affordable, cost-plus pricing. Our quality is not an idle claim; we have Certificates of Analysis to back it up! Our products are 100% U.S.- grown, CO2 extracted, and manufactured in an FDA-registered facility.

Peace River is passionate about CBD becoming a practical part of peoples’ lives, stories of healing, and extreme adventures. High-quality, affordable CBD will help mitigate the stresses and wear on our bodies without breaking the bank. We are doing our part to help make overall wellness available and affordable.


Megan Wylie - megan@beyondbluemedia.com

Ryan Maxwell – ryan@extremeinternational.com

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