EXTREME Destinations and Developments: Places to Play

DESTINATIONS

The design, development and management of sports, leisure & entertainment destinations.

Specialists in turnkey design, development, marketing and management of place-making sports, leisure and entertainment destinations, hotels and resorts.

Underpinned and marketed by the EXTREME brand, the offer encompasses a variety of extreme and adventure experiences, appealing to all ages and abilities.

Driven by the growth in extreme and adventure sports and the change in consumer demand for more inspiring and experiential based activities.

Working to unlock the full potential of each opportunity and maximise value for all project stakeholders, Extreme Destinations cover:

Extreme Outdoor Destinations
Extreme Indoor Destinations
Extreme Collection
Consultancy

The ingredients required to achieve a successfully delivered project are widespread, and include exciting creative, practical master planning, quality design, sound market analysis, accurate financial projections, specialised management and operational expertise, commercial know-how and a fundamental understanding of the local environment and industry.

All of these ingredients must be carefully woven together into a multi-layered, iterative process by a specialised project team that live and breathe the business. Each team member participates in and is fully immersed within extreme and adventure sports, integrating and ideating across all platforms.

By working with EXTREME, our clients benefit by saving time, money and energy, as we constantly add value at every stage of the project.

To enable an EXTREME Destination to be developed successfully, we have a tried and tested structured process.

We split the project into six phases, with each phase being carefully planned to allow the development to progress.

Phase 1: Vision & Concept Development
Phase 2: Schematic Design
Phase 3: Detailed Design
Phase 4: Construction & Project Management
Phase 5: Pre-Opening Management
Phase 6: Ongoing Operations

EXTREME OUTDOOR DESTINATIONS

Breathing life into under-utilized locations, delivering valuable inward investment, job creation and leisure experience offers.

Significantly enhancing the community and driving engagement and footfall for tourism resorts, mixed-use developments and urban regeneration projects.

Developing around a site's topography and and incorporating adventure and extreme sport experiences for all skill levels and abilities.

Combining the adventure and extreme sports offering with lifestyle applications such as food and beverage, retail and accommodation.

EXTREME INDOOR DESTINATIONS

Situated as part of a mixed-use development or as a standalone site, offering a variety of extreme and adventure sports for all skill levels and abilities.

The value proposition is focused on ‘Health by Stealth’ - getting fit and active whilst having fun.

Guests and spectators are given the opportunity to get up-close and personal with extreme and adventure sports with a rock-star ambience.

Each location is underpinned by the EXTREME brand and values; Inspire – Explore - Experience.

EXTREME COLLECTION

EXTREME Collection develops and operates incredible, sustainable adventure accommodation and experiences in awe-inspiring locations.

With an affinity to explore new cultures and a passion for adventure, EXTREME offers the new generation of traveller a base to experience the extraordinary.

Found in locations that inspire exploration and adventure, some are way off the beaten track, whilst others have excellent connections to the world.

Operating across lodges and pods; tents and treehouses; sailboats and liveaboards; hotels and resorts, each have their own distinctive personality.

CONSULTANCY

Recognised for our entrepreneurial flair and strategic vision, EXTREME offers specialist consultancy services focused around extreme and adventure sports.

As experts in our field, EXTREME’s client list covers governments, national tourism bodies, developers and management consultants.

EXTREME’s consultancy services are wide ranging:

Strategy, Positioning & Planning
Facility & Activities Development
Client Support & Advisory
Fundraising & Investment Advisory
Media, Marketing & Brand Strategy
Board Advisory

DESTINATION PORTFOLIO

KINGDOM OF SAUDI ARABIA

EXTREME QIDDIYA RIYADH

Alistair Gosling Founder and CEO of EXTREME is an acting board advisor and supporting partner to Qiddiya.

Announced by His Royal Highness Mohammad bin Salman, Crown Prince, Deputy Prime Minister, and Chairman of the Council of Economic and Development Affairs and PIF, on 7th April 2017, Qiddiya, is the Sports, Entertainment and Cultural Destination that is being developed on the edge of Riyadh in Saudi Arabia.

KINGDOM OF SAUDI ARABIA

EXTREME AL SOUDAH

EXTREME was engaged as part of a wider consortium of global consultants to deliver an overall vision and masterplan. EXTREME’s remit was to provide and deliver the following:

Vision, Concept and Activity Mapping
Integrated Conceptual Design
Feasibility Study
Conceptual Master Plan
Strategy and Governance for Development and Operations
Procurement Plan for Design & Construction
Operations Strategy

The project area was 70,000 sq km and project duration was 20 weeks.

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UNITED KINGDOM

EXTREME DESTINATION WALES

EXTREME Wales is a 900 acres sports and leisure destination located in South Wales.

The destination includes a collection of indoor and outdoor action and adventure sports activities alongside 400 holiday lodges with food, beverage and targeted retail.

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SHEFFIELD, UNITED KINGDOM

EXTREME SHEFFIELD

EXTREME Destination Sheffield is a place-making mixed-use sports, leisure and residential development scheme.

Covering 58 acres and with a gross development value of over £170 million this groundbreaking project encompasses a collection of sustainable world class EXTREME branded sports and leisure facilities, a range of retail and food and beverage offers, work and social spaces alongside a hotel and 1665 residential units.

GEORGIA

EXTREME SVANETI

In cooperation with the national and regional government and supported directly by the Prime Minister and a Georgian development partner, EXTREME is driving, implementing and delivering two world-class action and adventure sports destinations in Georgia.

EXTREME’s unique branded offer and global marketing reach is engaging with and supporting the government agenda which covers sport, health, wellbeing and the overall drive of tourism.

UNITED KINGDOM

EXTREME CIRCUIT OF WALES

The Circuit of Wales is a £425m, 336 hectare multi-purpose infrastructure project located in Wales

A Partnership with a local developer and the Welsh government, it includes a collection of indoor and outdoor action and adventure activities.

UNITED ARAB EMIRATES

EXTREME RAS AL KHAIMAH

EXTREME was asked to conduct a 6-week, in-depth adventure destination analysis, covering existing products and recommendations for new products. The aim was to maintain and elevate the Emirate as the leading UAE adventure tourism destination.

Delivery of a full inventory and assessment of existing products.
An integrated benchmark assessment of tourism related adventure and extreme destinations, activities and products.
Market Potential Analysis of recommended adventure facilities and activities.
An investment assessment on each of the recommended adventure facilities and activities.

CHINA

EXTREME DALI

EXTREME Dali is a large-scale sport, leisure and entertainment destination being developed in partnership with Beijing Enterprises Medical and Health Industry Group Ltd. comprising of outdoor and indoor action and adventure sport facilities, nature zones, gravity areas, nature atrium and events space.