EXTREME is a uniquely positioned brand and community that lives at the nexus of sports, lifestyle, and entertainment. As founders of The Extreme Sports Channel and operating for over 25 years EXTREME is the go-to place for sustainable and authentic access and activation across the world of action, adventure, and motor sports. Headquartered in London, with bases in Europe, the Middle East and the Indian Ocean, we serve our clients with a multinational presence. Passionate and independent, our mindful, diverse, and talented team use their deep experience and key relationships to design, develop and deliver some of the world's most innovative destinations, spectacular events, incredible content, and engaging brand campaigns.

EXTREME operates and thrives across the following areas:

  1. Design, development & management of sports, leisure & lifestyle parks, resorts & hotels

  2. Events - Design, development & management of events, activations & arenas

  3. Media Network - Entertaining our fans & offering targeted reach & engagement for brands

  4. Marketing Network - Brand led action & adventure sports marketing partnerships & campaigns.


With a community of over 16 million, and us supporting over 125 ambassadors, activating over 80 events annually and an average reach of 50 million video views monthly, our brand and marketing activities inspire, support, and promote all of EXTREME’s initiatives.


To be the world’s leading extreme and adventure sports lifestyle brand and community.


Inspire to explore and experience. 


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  • LinkedIn - White Circle

+44 (0) 207 2441000

London - Riyadh - Dubai

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