Established in 1995, EXTREME is a uniquely positioned sports lifestyle brand with the vision to be the world's leading extreme and adventure sports community.

Our mission - to inspire to experience the extraordinary.


As creators of this unique global lifestyle brand and founders of The Extreme Sports Channel, EXTREME has provided exclusive and authentic access to the world of action and adventure for 25 years.


Headquartered in London, and with offices in Europe, the Middle East and the Indian Ocean, EXTREME serves its clients with a multinational presence. Passionate and independent, our diverse and talented team use, their industry knowledge and extensive network to design, develop and deliver some of the world's most innovative and spectacular destinations, events and brand campaigns.  


EXTREME operates and thrives across 3 main divisions:
1) Destinations - Designing, developing & operating extraordinary sports and leisure destinations.
2) Events - Producing inspirational and world leading sports and lifestyle events, activations and experiences.
3) Media & Marketing - Creating unforgettable campaigns alongside innovative brands.


EXTREME support over 125 ambassadors, activate over 80 events each year and with an average reach of 100 million video views each month, our brand marketing activities inspire, support and promote any project EXTREME is involved in.