MARCH 9, 2010 (LONDON, UK)-The Extreme Drinks Company recently announced the signing of a strategic, long-term license agreement with Ex Drinks, LLC in the United States and all of its territories, possessions and worldwide military bases. The agreement expands the global presence of Extreme’s natural, functional drinks into the world’s largest bottled water and functional beverage market - The United States of America. Since 2007, Ex Drinks had been the sole distributor in the USA, focusing its efforts on select West Coast and Hawaiian markets. Under the new agreement,Ex Drinks has exclusive rights to manufacture, market and sell the family of functional beverages.

The Extreme Drinks Company, founded in 2003, is one of the Extreme Group of companies, a group which was launched by Al Gosling in 1995 and founded the Extreme Sports Channel. Since its inception, The Extreme Drinks Company has been developing its innovative, natural beverages in growing categories such as energy, relaxation, enhanced water and bottled water. Extreme’s vision is to inspire consumers to explore and experience the sports, travel, music and way of life that the Extreme Brand represents. Extreme’s goal is to partner with licensees who share a passion to provide consumers with great-tasting, functional drinks for the active lifestyle and the people living it.

Ex Drinks, LLC is a beneficial beverage company specializing in the manufacturing, marketing and sales of a growing family of great-tasting drinks - offering healthier choices to support active lifestyles. Ex Drinks is dedicated to creating positive change while seeking new ways to enhance lives locally and globally. Its mission is “To Create Positive Change… One , One Person, One Community at a time.” The vision of Ex Drinks is to prosper as a mindful company built on quality. Founded in 2007, initially as an investment by Otho and Deborah Behr, Ex Drinks has transformed into an operation to create a new business paradigm based on the triple bottom line: People, Planet, Profit. Otho, having worked much of his professional life at BEHR Process Corporation (Paint and Stain) as a third generation co-owner with the Behr Family, is now part of the executive team at Ex Drinks.

Ex Drinks are currently available in the Western United States and Hawaii throughout select natural and specialty food stores, independent and chain grocery stores, and convenience stores. For more information, a comprehensive list of retailers, or to purchase from the Ex Drinks online store, please visit www.ExDrinks.com.

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