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London based lifestyle company, The Extreme Group have announced
a partnership with the globally renowned and Baltimore, USA based
Development Design Group Inc (DDG).
This venture will see the Extreme brand and DDG expand across
all continents to anchor retail malls, mixed-use and entertainment
developments, with a range of "Extreme" facilities including
skate tracks, climbing walls and surf waves.
The joint partnership is targeted to the Middle East, USA, South
East Asia, Europe and India, and is already negotiating two projects
in the USA and Middle East.
In
a first for both companies, Extreme and DDG will join forces to
leverage their collective experience, creative talents and lifestyle
brand positioning to develop global themeparks.
United, they will produce new Extreme branded leisure destinations
that will also include Extreme parks, attractions, retail, hotels
and restaurant brands.
The Extreme Group CEO Al Gosling said, this is another significant
milestone for the Extreme Group and further demonstrates the fierce
competitiveness and expansion of the company.
"This is huge and will be as big as we can imagine; the sky
is the limit and the world our playground with this," Mr
Gosling said.
"DDG brings more than 20 years of experience dreaming, designing
and creating memory-making destinations for developers around
the world and Extreme is very excited to have partnered with the
global entity," he said.
Lead
by CEO Roy Higgs, DDG is one of the world's leading leisure design
firm's with award winning projects such as Expo-Xplore, Durban,
South Africa; Fenerbahce, Ülker city, Istanbul, Turkey; Westgate
City Phoenix, Arizona; Supermall Bandung, Bandung, Indonesia,
Jewel of India, Jaipur, India; Town Square, Las Vegas, Nevada,
and many more.
Mr Higgs said this partnership represents a convergence of vision,
energy, opportunity and execution.
"This is about combining the Extreme brand and DDG's 150
strong creative team of architects, planners, designers, graphic
specialists and model builder's skills to compliment a number
of projects and opportunities that both groups have happening
around the world," he said.
Mr Gosling said, "over the previous 13 years Extreme has
become one of the world's most recognisable and diverse sports
lifestyle brands with the Extreme Sports TV Channel alone reaching
more than 40 million households in 78 countries every day. "
"Having taken the brand into over 22 areas from television
to hotels and retail to restaurants, we have the vision to encompass
all of these developments into the ultimate one-stop Extreme leisure
experience," he said.
According to Mr Gosling and Mr Higgs, these opportunities include
everything from branded restaurants, merchandise, retail stores
and hotels, combined with extreme sports experiences, including
motocross; skate parks; 4x4 courses; flowriders; indoor snow domes
and beaches; and other extreme sports activities.
Mr Higgs said, "our intention is to identify opportunities
and work with our developer partners to create 'extreme sports
destinations' that are harmoniously integrated into the projects
and culturally attuned to the lifestyles of the markets in which
they are located.
"In addition, there are great opportunities to expand in
the increasingly competitive shopping centre development industry
worldwide," he said.
Mr Gosling said "the world has embraced the Extreme way of
life, and although this is diverse and spans across all age groups
and demographics, the core of the Extreme sits squarely in the
middle of the most influential and powerful demographic to ever
to walk the planet - generation Y and we plan to create revolutionary
products for this market."
Design concepts and images of existing Extreme attractions were
presented for public viewing at MAPIC trade show -The international
market for retail real estate in Cannes, France, from 19 to 21
November 2008.
THE EXTREME GROUP
The Extreme Group is an entrepreneur
led collection of companies founded in 1995 by Al Gosling. The
brand is currently in over 40 million homes in 70 countries and
12 languages.
Today the Extreme Group delivers
consumers a range of branded lifestyle products and services including:
Extreme Sports Channel -TV
Extreme Hotels - cutting edge accommodation precincts
Extreme Parks - sports theme parks
Extreme Freshies - restaurants
Extreme Mob - mobile network MVNO
Extreme Stores - sport and lifestyle fashion stores
Extremepie.com - online and mail order retailer
Extreme State - apparel, footwear, sunglasses and watches
Extreme Hardware - snowboards, skateboards, longboards and mountain
boards
Extreme Time - edgy, en vogue, fashion and tech watch
Extreme Drinks - natural functional healthy drinks
Extreme Element - sports courses and experiences service
Extreme Cred - pre pay credit cards
Extreme Entertainment - TV production and distribution
Extreme Publishing - trade and consumer magazines and DVD's
Extreme Medics - paramedics and emergency services rescue
Extreme Events - sports and music events company
Extreme Decko - large format picture and graphic
THE
DEVELOPMENT DESIGN GROUP
Development Design Group
Inc. is a leading international architecture, planning, graphics
and design firm with a history of creating high-profile, high-quality
environments around the world. The company's vast portfolio includes
exciting new retail and entertainment concepts; first-class hotel,
leisure, and resort facilities; unique office and residential
designs; and large mixed-use destinations offering a range of
elements and activities. DDG specializes in entertainment/retail,
regional planning, waterfront development, urban and suburban
revitalization, specialty centre development, and creative concept
generation for land use.
For further information or
photo and interview opportunities contact:
Roy Higgs
Development Design Group, Inc. - CEO
Email: rhiggs@ddg-usa.com
Mobile: 410-336-3333 (US)
Website: www.ddg-usa.com
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