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Extreme Entertainment
Extreme Events
Extreme Experiences 
Extreme Restaurants
Extreme Hotels
Extreme Medics
Extreme Mob
Extreme Parks
Extreme Store
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Extreme State  clothing
Extreme Time 

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Here you'll find all our Press Releases, What the Press and What others are saying about Extreme.

Click Here to See What the Press & Others Are Saying About Us

THE EXTREME DRINKS COMPANY ANNOUNCES STRATEGIC LICENSE WITH EX DRINKS, LLC
09/03/2010
The Extreme Drinks Company recently announced the signing of a strategic, long-term license agreement with Ex Drinks, LLC in the United States and all of its territories, possessions and worldwide military bases [..]

Murray River Expedition Reaches The Mouth
21/12/2009
At 14:30 on Saturday 19th December I paddled my kayak, Nala, into South Australia’s Coorong National Park and through the Murray Mouth to conclude a two and a half month, 2476km journey along Australia’s greatest river, the Murray [..]

Extreme Element FREEPACK, Get a Free T-shirt and Gift Box
06/12/2009
From the 7th - 13th December, Extreme Element is giving away a freepack, Get a Free T-Shirt and Gift box with all orders over £69. Just use the code 'FREEPACK' [..]

Record Jumping Weekend For Extreme Element And Official Partner For 2010 Rat Race
16/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, are excited to announce record breaking figures from this year's London Rat Race as well as confirm their involvement in the 2010 urban challenge as an official partner [..]

Extreme Element Announces The Exclusive and Jaw-Dropping 'The Monster Truck Car Crush Experience'
16/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, are proud to announce a monstrous addition to their growing extreme experiences offering and are hereby introducing the only one of its kind available to drive in the UK - 'The Monster Truck Car Crush'. This exclusive experience has very limited availability and is unique in the structure and content on the jaw dropping experience day. Nothing will seem the same again [..]

Extreme Element Launches 'Do Something You've Never Done Before" Campaign
12/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, have launched a new campaign focusing around a strong message to 'do something you have never done before', looking at a 'have you ever?' approach to extreme sports [..]

The Extreme Drinks Company Appoints Global Exectuve Chairman
06/11/09
The Extreme Drinks Company, is proud to announce the appointment of international business leader, Keith Hogg, as its Executive Chairman, with a remit to further develop and enhance the Extreme Drinks brand and build its global presence [..]

Extreme Hotels Launches New Australian Ad-Venture
07/09/09
Extreme Hotels, one of the world's most ground breaking hotel brands and Best Management Group, one of Australia's leading hotel management companies are partnering to develop and roll out Extreme Hotels across Australia [..]

Extreme's Al Gosling joins the board of Yukka.co.uk the UKs leading online Urban fashion retailer
06/06/09
Robby Sur the 26 year old MD and founder of the UK's leading online urban fashion retailer Yukka Group (www.yukka.co.uk) is pleased to announce that Alistair Gosling CEO and founder of the Extreme Group has been appointed as Non Executive Chairman and has taken an equity stake in Yukka [..]

Extreme Launches Revolutionary Retail & Restaurant Offer
15/04/09
Fired by vision, passion and a drive to offer something new and different Extreme are very pleased to announce the launch of Extreme Guilford a new 5500sq foot retail store and restaurant combination [..]

2009

Extreme Element FREEPACK, Get a Free T-shirt and Gift Box

RECORD JUMPING WEEKEND FOR EXTREME ELEMENT AND OFFICIAL PARTNER FOR 2010 RAT RACE

EXTREME ELEMENT ANNOUNCES THE EXCLUSIVE AND JAW-DROPPING 'THE MONSTER TRUCK CAR CRUSH EXPERIENCE'

EXTREME ELEMENT LAUNCHES 'DO SOMETHING YOU'VE NEVER DONE BEFORE' CAMPAIGN

THE EXTREME DRINKS COMPANY APPOINTS GLOBAL EXECUTIVE CHAIRMAN

A NEW EXTREME HOTELS (AD)VENTURE HITS AUSTRALIA

Extreme's Al Gosling joins the board of Yukka.co.uk

EXTREME LAUNCHES REVOLUTIONARY RETAIL & RESTAURANT OFFER

2008

Extreme AND DDG UNITE TO CREATE INNOVATIVE "LEISURETAINMENT" EXPERIENCES

Extreme launches the eagerly awaited board brand, Extreme Skate

Extreme Lands in Asia with Appointment of Leading Business Development and Licensing Executive Team

ExtremePie Appoints New Retail MD and Secures Funding

Extreme Time launches it's new range at BASELWORLd

Extreme hotels plant 19 more seeds for success

Dare the Boss of Extreme!

Extreme Time appoints Chrono as UK Distributor

2007

Extreme launch EX Freshies it's nu skool cafÉ chain

Extreme element gets high... (gift cards go into stores!)

extreme hotels... breaking the mould

2006

EXTREME GROUP LAUNCHES first Extreme hotel in cape town

EXTREME GROUP LAUNCHES LICENSING DIVISION

EXTREME ANNOUNCES LAUNCH OF GAMESTAR

EXTREME gets air

EXTREME GROUP APPOINTS GLOBAL FOOTWEAR AGENT

GET SOME CRED EXTREME CRED

Extreme Cred hooks up with Rivers Run Red as Second Life virtual world payment partner

EXTREME AND NAKEEL SIGN DEAL TO CREATE A GROUND BREAKING EXPERIENTIAL THEME PARK IN DUBAI

Extreme Drinks announces launch of Aqua Vitamins range as part of revolutionary rebranding

Extreme Drinks announces new distribution deals in the Americas, Asia and Europe

2005

EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS

EXTREME DRINKS ATTENDED IFE, 12-15 MARCH 2005 @ EXCEL, LONDON

Tim Day & Kanai Yoko

MEDIA ACTION SPORTS MAKES EXTREME EXPANSION MOVE

EXTREME ENERGY DOES THE GUMBALL 3000!

EXTREME HITS THE HIGH STREET

EXTREME GROUP APPOINTS NEW CHIEF OPERATING OFFICER

EXTREME GROUP CEO HELPS STUDENTS DEVELOP ENTREPRENEURIAL SKILLS

THE INTERNET'S COOLEST WEBSITE, GETS A MAKEOVER

EXTREME RESTAURANTS MAKES FIRST APPOINTMENT

2004

EXTREME SPORTS CHANNEL APPOINTS IN-HOUSE PR

EXTREME SPRING SPONSORSHIPS

Extreme Drinks Launches in the Benelux

Seth: The Hard Way

EXTREME ENTERTAINMENT LAND GUMBALL 3000 RIGHTS

EXTREME RALLY AROUND LATEST PRODUCTIONS

EXTREME NAILS FIRST PORTUGUESE DISTRIBUTION DEAL

SURFS UP, SALES UP AT EXTREMEPIE.COM

Extreme Energy is the NUMBER 1 selling Energy drink in France

HURLEY AND EXTREMEPIE.COM ANNOUNCE NEW PARTNERSHIP DEAL

GUMBALL 3000 - SIX-PART SERIES PREMIERES ON SUNDAY 11TH JULY 2004 @ 8:30PM

EXTREME MOVES ONTO THE HIGH STREET

EXTREME SIGNS DEALS WITH KDG AND ACTIVISION

EXTREMEPIE BUY TV SHOW

EXTREME PARKS - RIDE INTO TOWN

EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS

EXTREME SPIRITS LTD SIGN USA DISTRIBUTION AGREEMENT

2003

EXTREME BIG AIRS ANOTHER COOL MILLION!

H2O No Gas

2002

Extreme Sports Channel has won the TV rights for the legendary extreme sports event, the Gravity Games. 

NEW ACTION SPORTS INDUSTRY MAG LAUNCHES

EXTREMEPIE.COM TEAMS UP WITH AOL TO OFFER WIDE RANGE OF EXTREME SPORTS PRODUCTS TO MEMBERS

Extreme Group makes its move into the US with EX TV on Fox Sport Net

Extreme Sports Eyes U.S. Launch

GLOBE WORLD CUP SKATEBOARDING CONTEST TO AIR ON FOX SPORTS NET

EXTREME INTERNATIONAL AND EINSTEIN GROUP AGREE A THREE YEAR DISTRIBUTION CONTRACT FOR EINSTEIN.TV CONTENT

Extreme Group to present at The 2002 Action Sports Summit 

EXTREME HITS THE BIG FIVE 0

2001

EXTREME SPORTS CHANNEL AND EXTREME INTERNATIONAL ARE ATTENDING NATPE IN THE BRITISH PAVILION, NORTH HALL - BOOTH 1663

EXTREME INTERNATIONAL SIGNS 3 YEAR OUTPUT DEAL WITH SONY PICTURES ENTERTAINMENT 'S AXN CHANNEL TO SUPPLY EXTREME SPORTS CONTENT 

EXTREME SPORTS CHANNEL SKY DIVES TO POLAND 

EXTREME INTERNATIONAL STRENGTHENS IT'S PROGRAMMING SUPPLY OF ADVENTURE, TRAVEL AND LIFESTYLE PROGRAMMING GLOBALLY 

Extreme Group announces new Chief Operating Officer

EXTREME LAUNCHES NEW SPORTS RETAIL OPERATION

Extreme Sports Channel launches in France today 

75% Increase in sales for Extreme International

EXTREME SPORTS CHANNEL NOW LAUNCHES IN GREECE

2000

EXTREME INTERACTIVE to attend MILIA 2000

EXTREME SPORTS CHANNEL / WWW.EXTREME.COM to attend NATPE 2000 Stand 1511-46 British Pavilion

EXTREME INTERACTIVE to attend NATPE 2000

X-DREAM INTERNATIONAL to attend NATPE 2000 Stand 1511-46 British Pavilion

Extreme Interactive & Nirve Sports form alliance

Extreme Sports Channel marketing campaign hits the slopes

EXTREME INTERNATIONAL CHANGES NAME TO EXTREME INTERNATIONAL LIMITED AND HOLDING COMPANY FORMED CALLED EXTREME GROUP LIMITED

EXTREME INTERNATIONAL TO PROVIDE CONTENT ON BRITISH TELECOMMUNICATIONS MULTIPLE PLATFORMS THROUGHOUT UNITED KINGDOM

Extreme Sports Channel expands coverage in Sweden by 245,000 households

TV International Newsletter - The Extreme Sports Channel in Stockholm 

EXTREME INTERNATIONAL AGREE MAJOR CONTENT SUPPLY DEAL WITH STREAM, ITALY

EXTREME SPORTS CHANNEL ROLLS OUT IN SWITZERLAND

EXTREME INTERNATIONAL INTRODUCES NEW TECHNOLOGY PROGRAMMING FROM BSKYBs [.tv] TO THE INTERNATIONAL MARKET

The Extreme Sports Channel and OSM announce the first World Extreme Games in Melbourne, Australia - December 2000 

EXTREME SPORTS CHANNEL ROLLS OUT ON PRIMACOM NETWORK

Extreme Sports Channel and extreme.com to sponsor Urban Beach International

Extreme Sports Channel to broadcast 2000 Cuervo European Wakeboard Pro Tour 

EXTREME INTERNATIONAL LANDS MAJOR PROGRAMMING DEAL TO DISTRIBUTE BLUETORCH PROGRAMMING FOR BROADBAND INTERACTIVE GROUP 

JOINT VENTURE TAKES SPORTS BROADCASTING TO THE EXTREME

1999

X-Dream International to attend the Production Show

X-DREAM INTERNATIONAL WALK THE WORLD WITH WALKERS WORLD!!

X-DREAM HAVE MOST SUCCESSFUL SPORTEL EVER

Extreme Sports Channel to Launch

EXTREME SPORTS CHANNEL LAUNCHED

X-DREAM INTERNATIONAL OPENS U.S. OFFICE

EXTREME SPORTS CHANNEL CLEARED FOR INTERNET

EXTREME SPORTS CHANNEL in Dutch

X-DREAM INTERNATIONAL RIDES

X-DREAM TEAM EXPANDS WITH YOUNG NEW RECRUITS

TROFEO TERESA HERRERA

Seven Additional Cable Operators to Launch EXTREME

X-DREAM XTRACTS

EXTREME INTERACTIVE IN DISCUSSIONS WITH KEY INTERNET BROADCAST PROVIDERS

X-DREAM INTERNATIONAL HAS EXPANDED PRESENCE AT SPORTEL

EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99

EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99