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Extreme State
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Here you'll find all our Press Releases, What the Press and What others are saying about Extreme.

Click Here to See What the Press & Others Are Saying About Us

THE EXTREME DRINKS COMPANY ANNOUNCES STRATEGIC LICENSE WITH EX DRINKS, LLC
09/03/2010
The Extreme Drinks Company recently announced the signing of a strategic, long-term license agreement with Ex Drinks, LLC in the United States and all of its territories, possessions and worldwide military bases [..]

Murray River Expedition Reaches The Mouth
21/12/2009
At 14:30 on Saturday 19th December I paddled my kayak, Nala, into South Australia’s Coorong National Park and through the Murray Mouth to conclude a two and a half month, 2476km journey along Australia’s greatest river, the Murray [..]

Extreme Element FREEPACK, Get a Free T-shirt and Gift Box
06/12/2009
From the 7th - 13th December, Extreme Element is giving away a freepack, Get a Free T-Shirt and Gift box with all orders over £69. Just use the code 'FREEPACK' [..]

Record Jumping Weekend For Extreme Element And Official Partner For 2010 Rat Race
16/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, are excited to announce record breaking figures from this year's London Rat Race as well as confirm their involvement in the 2010 urban challenge as an official partner [..]

Extreme Element Announces The Exclusive and Jaw-Dropping 'The Monster Truck Car Crush Experience'
16/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, are proud to announce a monstrous addition to their growing extreme experiences offering and are hereby introducing the only one of its kind available to drive in the UK - 'The Monster Truck Car Crush'. This exclusive experience has very limited availability and is unique in the structure and content on the jaw dropping experience day. Nothing will seem the same again [..]

Extreme Element Launches 'Do Something You've Never Done Before" Campaign
12/11/09
Extreme Element, the UK's leading extreme sport and experience specialist, have launched a new campaign focusing around a strong message to 'do something you have never done before', looking at a 'have you ever?' approach to extreme sports [..]

The Extreme Drinks Company Appoints Global Exectuve Chairman
06/11/09
The Extreme Drinks Company, is proud to announce the appointment of international business leader, Keith Hogg, as its Executive Chairman, with a remit to further develop and enhance the Extreme Drinks brand and build its global presence [..]

Extreme Hotels Launches New Australian Ad-Venture
07/09/09
Extreme Hotels, one of the world's most ground breaking hotel brands and Best Management Group, one of Australia's leading hotel management companies are partnering to develop and roll out Extreme Hotels across Australia [..]

Extreme's Al Gosling joins the board of Yukka.co.uk the UKs leading online Urban fashion retailer
06/06/09
Robby Sur the 26 year old MD and founder of the UK's leading online urban fashion retailer Yukka Group (www.yukka.co.uk) is pleased to announce that Alistair Gosling CEO and founder of the Extreme Group has been appointed as Non Executive Chairman and has taken an equity stake in Yukka [..]

Extreme Launches Revolutionary Retail & Restaurant Offer
15/04/09
Fired by vision, passion and a drive to offer something new and different Extreme are very pleased to announce the launch of Extreme Guilford a new 5500sq foot retail store and restaurant combination [..]

BACK TO TOP
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2009
Extreme Element FREEPACK, Get a Free T-shirt and Gift Box
RECORD JUMPING WEEKEND FOR EXTREME ELEMENT AND OFFICIAL PARTNER FOR 2010 RAT RACE
EXTREME ELEMENT ANNOUNCES THE EXCLUSIVE AND JAW-DROPPING 'THE MONSTER TRUCK CAR CRUSH EXPERIENCE'
EXTREME ELEMENT LAUNCHES 'DO SOMETHING YOU'VE NEVER DONE BEFORE' CAMPAIGN
THE EXTREME DRINKS COMPANY APPOINTS GLOBAL EXECUTIVE CHAIRMAN
A NEW EXTREME HOTELS (AD)VENTURE HITS AUSTRALIA
Extreme's Al Gosling joins the board of Yukka.co.uk
EXTREME LAUNCHES REVOLUTIONARY RETAIL & RESTAURANT OFFER

2008
Extreme AND DDG UNITE TO CREATE INNOVATIVE "LEISURETAINMENT" EXPERIENCES
Extreme launches the eagerly awaited board brand, Extreme Skate
Extreme Lands in Asia with Appointment of Leading Business Development and Licensing Executive Team
ExtremePie Appoints New Retail MD and Secures Funding
Extreme Time launches it's new range at BASELWORLd

Extreme hotels plant 19 more seeds for success
Dare the Boss of Extreme!
Extreme Time appoints Chrono as UK Distributor

2007
Extreme launch EX Freshies it's nu skool cafÉ chain
Extreme element gets high... (gift cards go into stores!)
extreme hotels... breaking the mould

2006
EXTREME GROUP LAUNCHES first Extreme hotel in cape town
EXTREME GROUP LAUNCHES LICENSING DIVISION
EXTREME ANNOUNCES LAUNCH OF GAMESTAR

EXTREME gets air
EXTREME GROUP APPOINTS GLOBAL FOOTWEAR AGENT
GET SOME CRED EXTREME CRED
Extreme Cred hooks up with Rivers Run Red as Second Life virtual world payment partner
EXTREME AND NAKEEL SIGN DEAL TO CREATE A GROUND BREAKING EXPERIENTIAL THEME PARK IN DUBAI
Extreme Drinks announces launch of Aqua Vitamins range as part of revolutionary rebranding
Extreme Drinks announces new distribution deals in the Americas, Asia and Europe

2005
EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS
EXTREME DRINKS ATTENDED IFE, 12-15 MARCH 2005 @ EXCEL, LONDON
Tim Day & Kanai Yoko
MEDIA ACTION SPORTS MAKES EXTREME EXPANSION MOVE
EXTREME ENERGY DOES THE GUMBALL 3000!

EXTREME HITS THE HIGH STREET
EXTREME GROUP APPOINTS NEW CHIEF OPERATING OFFICER
EXTREME GROUP CEO HELPS STUDENTS DEVELOP ENTREPRENEURIAL SKILLS
THE INTERNET'S COOLEST WEBSITE, GETS A MAKEOVER
EXTREME RESTAURANTS MAKES FIRST APPOINTMENT

2004
EXTREME SPORTS CHANNEL APPOINTS IN-HOUSE PR
EXTREME SPRING SPONSORSHIPS
Extreme Drinks Launches in the Benelux
Seth: The Hard Way
EXTREME ENTERTAINMENT LAND GUMBALL 3000 RIGHTS
EXTREME RALLY AROUND LATEST PRODUCTIONS
EXTREME NAILS FIRST PORTUGUESE DISTRIBUTION DEAL
SURFS UP, SALES UP AT EXTREMEPIE.COM
Extreme Energy is the NUMBER 1 selling Energy drink in France
HURLEY AND EXTREMEPIE.COM ANNOUNCE NEW PARTNERSHIP DEAL
GUMBALL 3000 - SIX-PART SERIES PREMIERES ON SUNDAY 11TH JULY 2004 @ 8:30PM
EXTREME MOVES ONTO THE HIGH STREET
EXTREME SIGNS DEALS WITH KDG AND ACTIVISION
EXTREMEPIE BUY TV SHOW
EXTREME PARKS - RIDE INTO TOWN
EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS
EXTREME SPIRITS LTD SIGN USA DISTRIBUTION AGREEMENT

2003
EXTREME BIG AIRS ANOTHER COOL MILLION!
H2O No Gas

2002
Extreme Sports Channel has won the TV rights for the legendary extreme sports event, the Gravity Games. 
NEW ACTION SPORTS INDUSTRY MAG LAUNCHES
EXTREMEPIE.COM TEAMS UP WITH AOL TO OFFER WIDE RANGE OF EXTREME SPORTS PRODUCTS TO MEMBERS
Extreme Group makes its move into the US with EX TV on Fox Sport Net
Extreme Sports Eyes U.S. Launch
GLOBE WORLD CUP SKATEBOARDING CONTEST TO AIR ON FOX SPORTS NET
EXTREME INTERNATIONAL AND EINSTEIN GROUP AGREE A THREE YEAR DISTRIBUTION CONTRACT FOR EINSTEIN.TV CONTENT
Extreme Group to present at The 2002 Action Sports Summit 
EXTREME HITS THE BIG FIVE 0

2001
EXTREME SPORTS CHANNEL AND EXTREME INTERNATIONAL ARE ATTENDING NATPE IN THE BRITISH PAVILION, NORTH HALL - BOOTH 1663
EXTREME INTERNATIONAL SIGNS 3 YEAR OUTPUT DEAL WITH SONY PICTURES ENTERTAINMENT 'S AXN CHANNEL TO SUPPLY EXTREME SPORTS CONTENT 
EXTREME SPORTS CHANNEL SKY DIVES TO POLAND 
EXTREME INTERNATIONAL STRENGTHENS IT'S PROGRAMMING SUPPLY OF ADVENTURE, TRAVEL AND LIFESTYLE PROGRAMMING GLOBALLY 
Extreme Group announces new Chief Operating Officer
EXTREME LAUNCHES NEW SPORTS RETAIL OPERATION
Extreme Sports Channel launches in France today 
75% Increase in sales for Extreme International
EXTREME SPORTS CHANNEL NOW LAUNCHES IN GREECE

2000
EXTREME INTERACTIVE to attend MILIA 2000
EXTREME SPORTS CHANNEL / WWW.EXTREME.COM to attend NATPE 2000 Stand 1511-46 British Pavilion
EXTREME INTERACTIVE to attend NATPE 2000
X-DREAM INTERNATIONAL to attend NATPE 2000 Stand 1511-46 British Pavilion
Extreme Interactive & Nirve Sports form alliance
Extreme Sports Channel marketing campaign hits the slopes
EXTREME INTERNATIONAL CHANGES NAME TO EXTREME INTERNATIONAL LIMITED AND HOLDING COMPANY FORMED CALLED EXTREME GROUP LIMITED
EXTREME INTERNATIONAL TO PROVIDE CONTENT ON BRITISH TELECOMMUNICATIONS MULTIPLE PLATFORMS THROUGHOUT UNITED KINGDOM
Extreme Sports Channel expands coverage in Sweden by 245,000 households
TV International Newsletter - The Extreme Sports Channel in Stockholm 
EXTREME INTERNATIONAL AGREE MAJOR CONTENT SUPPLY DEAL WITH STREAM, ITALY
EXTREME SPORTS CHANNEL ROLLS OUT IN SWITZERLAND
EXTREME INTERNATIONAL INTRODUCES NEW TECHNOLOGY PROGRAMMING FROM BSKYBs [.tv] TO THE INTERNATIONAL MARKET
The Extreme Sports Channel and OSM announce the first World Extreme Games in Melbourne, Australia - December 2000 
EXTREME SPORTS CHANNEL ROLLS OUT ON PRIMACOM NETWORK
Extreme Sports Channel and extreme.com to sponsor Urban Beach International
Extreme Sports Channel to broadcast 2000 Cuervo European Wakeboard Pro Tour 
EXTREME INTERNATIONAL LANDS MAJOR PROGRAMMING DEAL TO DISTRIBUTE BLUETORCH PROGRAMMING FOR BROADBAND INTERACTIVE GROUP 
JOINT VENTURE TAKES SPORTS BROADCASTING TO THE EXTREME

1999
X-Dream International to attend the Production Show
X-DREAM INTERNATIONAL WALK THE WORLD WITH WALKERS WORLD!!
X-DREAM HAVE MOST SUCCESSFUL SPORTEL EVER
Extreme Sports Channel to Launch
EXTREME SPORTS CHANNEL LAUNCHED
X-DREAM INTERNATIONAL OPENS U.S. OFFICE
EXTREME SPORTS CHANNEL CLEARED FOR INTERNET
EXTREME SPORTS CHANNEL in Dutch
X-DREAM INTERNATIONAL RIDES
X-DREAM TEAM EXPANDS WITH YOUNG NEW RECRUITS
TROFEO TERESA HERRERA
Seven Additional Cable Operators to Launch EXTREME
X-DREAM XTRACTS
EXTREME INTERACTIVE IN DISCUSSIONS WITH KEY INTERNET BROADCAST PROVIDERS
X-DREAM INTERNATIONAL HAS EXPANDED PRESENCE AT SPORTEL
EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99
EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99