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Al met Robby Sur the 26 year old MD and founder of the UK’s leading online urban fashion retailer Yukka.co.uk and was immediately impressed by Robby approach and the fact he had grown Yukka.co.uk to a £1m plus company withy no outside help at all. Al has recently joined as Non Executive Chairman and taken an equity stake in Yukka with a view to driving the biz and building a group of online retailers all using the same infrastructure and resources but leaving the founders firmly in place running and driving the businesses. For more info see below or please click here.

PRESS RELEASE

Robby Sur the 26 year old MD and founder of the UK’s leading online urban fashion retailer Yukka Group (www.yukka.co.uk) is pleased to announce that Alistair Gosling CEO and founder of the Extreme Group has been appointed as Non Executive Chairman and has taken an equity stake in Yukka.

The Yukka Group is comprised of the multi brand online Hip Hop and Urban Street wear fashion stores Yukka.co.uk and YukkaDeluxe.com. With over 2 million visitors last year it  retails in excess of 2500 products from over 60 exclusive designer urban fashion from brands such as Ed Hardy, Baby Phat, Akademiks, RocaWear, G-Unit, Phat Farm, ECKO, RocaWear, Sir Benni Miles, Zoo York, Addict and many more designer labels as well as its own in house stand alone street wear fashion brand Zen & Fuka.

“Al founded the Extreme Group of companies at a similar age to myself” says Robbie. We share the same energy and passion for building upon our success and I am confident that he is the perfect choice to help drive the Yukka Group to further and greater success”.

Alistair Gosling brings with him a formidable business experience. Having founded Extreme in 1995 he went on to launch the Extreme Sports Channel in 1999 which now broadcasts into 68 countries worldwide. With a diverse portfolio of 22 companies and licensee's across 70 countries Extreme is now a highly successful brand that is recognised globally.

“It’s a real pleasure to be joining the board, helping and advising Robby who started Yukka aged 21, and is fast becoming one of the most successful young entrepreneurs in the UK today. I am really excited by the business and the opportunity presented by online retailing around the urban fashion sector; these brands are massive in the USA and continuing to grow across Europe” Commented Al

Yukka's growth has indeed been impressive since its humble launch 6 years ago. It  has been grown from the ground up when Robby saw the opportunity while at University and then grew the business from his bedroom at home to the loft, From the loft to shed in garden from the shed in the garden to a local barn and then finally from the barn to offices and warehouse. Born out of a gap in the market the business has now firmly established itself as one of the UK's premier lifestyle online retail brands supplying Urban Street wear fashion from the USA and beyond.

The overall plan for Yukka now is to strengthen the board and senior management team with the goal of growing the business significantly over the next few years. In addition to Al Gosling the company is also looking to bring in one or two more senior level non execs to the board to help drive the business forward and take it to the next level.  Gosling's appointment to the Yukka Group board is seen as an important and crucial next step in the development of the bussines and driving the group forward to even greater things in the future both in the UK and overseas. Yukka's plans for the future include increasing their range of footwear and young female fashion lines as well as rolling out Yukka across Europe and the USA.

The Yukka Group is comprised of the multi brand online Hip Hop and Urban Street wear fashion stores Yukka.co.uk and YukkaDeluxe.com. With over 2 million visitors last year it  retails in excess of 2500 products from over 60 exclusive designer urban fashion from brands such as Ed Hardy, Baby Phat, Akademiks, RocaWear, G-Unit, Phat Farm, ECKO, RocaWear, Sir Benni Miles, Zoo York, Addict and many more designer labels as well as its own in house stand alone street wear fashion brand Zen & Fuka. Predominantly catering for male customers with a core age group of 16-30 years old