EXTREME BRANDS
Extreme Cred
Extreme Drinks
Extreme Entertainment
Extreme Events
Extreme Experiences 
Extreme Restraunts
Extreme Hotels
Extreme Medics
Extreme Mob
Extreme Parks
Extreme Store
Extreme Publishing
Extreme Sports Channel
Extreme State  clothing
Extreme Time 

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Right, here you'll find a bunch of information on Extreme, who we are, where we came from and what our vision and our mission is. The Extreme Group and the Extreme Sports Channel were founded by Al Gosling in 1995 and was born from a fundamental passion for extreme sports, building the brand and making it happen and a vision to INSPIRE people to go out, EXPLORE and EXPERIENCE the sports, the music, the fashion and the way of life that we love and the Extreme brand represents.

With the Extreme Sports Channel broadcasting into over 60 countries, 14 languages and millions of homes around the world and the constant 24/7 exposure that the Extreme brand receives via this we have been able to build a family of branded businesses and move into a number of relevant areas that fit with our brand and our vision. Today Extreme businesses cover: Hotels, TV, Restaurants, Drinks, Clothing, Footwear, Eyewear, Watches, High street and Online stores, Travel and experiences, A mobile network, Pre-pay credit cards, and theme parks that operate in 70 countries around the world.

Click on a logo to go straight to information on that company or just scroll down to find out more!

CONTACT

Extreme began by working with TV producers to sell life style and extreme sports TV shows to broadcasters all over the world. Then in 1998 Al had the idea to create and launch a TV channel dedicated to the actions sports which many of us are passionate about. This idea then led us to found and launch the Extreme Sports Channel, across Europe in May 1999. It is now broadcasting into millions of homes around the world, across 60 countries and in 14 languages This we have inspired millions of people around the world to go out, try, explore and experience the sports and the life-style the brand stands for. It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has inspired and enabled us to move into a number of relevant products and services that fit with our vision and mission and deliver something new, different and innovative. We have a dual strategy of building companies in serviced based areas and forming licensing partnerships in product based areas. Today Extreme branded businesses cover: Hotels, Cafe Restaurants, drinks, Online and mail order retail, high street stores, clothing, footwear, watches, mobile services, pre-pay credit cards, travel and experiences, electronics and theme parks. Currently, the Extreme Group employs more than 250 people and is represented in 70 countries around the world. For more info on the story so far click here.

At Extreme we do things differently. Unconstrained by convention we offer people something fresh and innovative and have the self-belief to make our ideas happen. We are a collection of fast moving, youth driven companies that all have a clear vision and mission and are run by great people who are passionate, original, independent and equity-driven, our people are empowered to manage their businesses, listen to feedback and react quickly to ensure continuous improvement. Extreme is constantly evolving into new areas and carving fresh lines in mediums where we think we can inspire and deliver.

Al Gosling (37) is CEO of the Extreme Group and founder of the Extreme Sports Channel. It is through his vision, drive and guidance that the Extreme Brand has grown to be the massive success it is today.

Al is completely passionate about the Extreme Group, Extreme sports and helping promote entrepreneurship to the next generation. When not in the office you will find him windsurfing, kite surfing, flying, powder skiing, ice climbing or sailing somewhere in the world. To find out more about Al - click here

WEBSITE
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Extreme Hotels is a ground breaking hotel brand and management company. We deliver one of the world’s most inspiring hotel offers through Extreme - probably the fastest growing sports brands out there today.

Our vision is to inspire our guests to explore and experience the sports, the music, the fashion and the way of life that underpins the Extreme brand. We achieve this by building incredible extreme sports inspired hotels located in the some of the finest beach, mountain, snow and urban destinations worldwide. Our hotels provide our guests with an experience totally different from the standard chain hotel offer. We target travellers who are seeking great service, tasty nutritional food, a killer bar, high quality innovative design, cutting edge technology and an unforgettable experience - not just a place to stay. As you’d expect we offer the best local advice and access to extreme sports facilities, packages and equipment for all our guests. We’re talking about channelling the passion and exhilaration of extreme sports and unleashing it into the conservative world of hotels.

As a Hotel Management Company, we work with hotel owners and developers who need a sports based experiential hotel brand that fits with their development and delivers something different to all the other standardised hotel brands on offer today. Our respected management team have extensive experience in the development and management of hotels around the world and work closely with all our development partners to ensure every project is successful and value creation is maximized. The team’s skills in technical services support, financial modelling and pre opening planning is second to none.

www.extreme-hotels.com

WHAT THE PRESS IS SAYING:
Extreme Hotels in The New York Times
Extreme Hotels on the South Africa Catalogue

CONTACT

MD - Geoff Parkinson
email - geoff.p@extremeinternational.com

WEBSITE
CONTACT

Extreme DRINKS

Our goal at Extreme Drinks is to deliver a completely radical, totally natural, fully functional range of Drinks just for you. Seven drinks make up the collection from the award winning Aqua Still with its innovative "Hip Clip", our incredible new range of Vitamin Waters called Aqua Vits (no artificial anything found in these of course) to our completely natural Energy drink, Extreme Energy with Kombucha. With the completely new and very different packaging (we really went for it this time!!) and the best natural ingredients we could find, we've produced a complete range of great healthy drinks for any occasion. Hope you like 'em! Working with our fantastic distribution partners around the world ( who are all as passionate about Extreme Drinks as we are ) and with the Extreme Drinks brand receiving continuous exposure 24/7 in over 60 counties from our sister company the Extreme Sports Channel the company has gone from strength to strength, these little babies are now available in over 20 countries from surf beaches in France to the Californian cost in the USA.

How It Happened

"One afternoon in August 2002, Tim Day and Al Gosling, founder of the Extreme and the Extreme Sports Channel, were in Tarifa, southern Spain. Tarifa is known for its epic wind conditions, perfect for kite surfing and windsurfing. However, that day there was virtually no wind, so with little else to do they were hanging out at the "Spin Out" bar on the beach shooting the breeze and nursing killer hangovers. While chilling in the Spanish sun and discussing life, Extreme and the recent success of another bullish drinks company, they concluded there was a gap in the drinks market and an opportunity to launch a new drinks company. The goal was to deliver a range of natural fully "funk"tional drinks, incorporating natural ingredients to satisfy you across any different lifestyle occasion. They then spent twelve months learning about the drinks industry, developing the awesome range of drinks and launched the biz in early 2004. The biz continues to go from strength to strength.

www.extremedrinks.com

Click here for Opportunities

MD - Anthony Lewis
email - anthony@extremedrinks.com

WEBSITE
CONTACT

Extreme PARKS

Extreme Parks is pioneering a new generation of Extreme sports-focused theme parks across the world. With the traditional theme parks model in decline, we are looking to deliver a completely new, revolutionary experience. We will combine all the adrenaline, fun and entertainment of a theme park with actual extreme sports rides that everyone can get involved in.

Anchored around the huge sports facilities of state of the art skate parks, double wave rides and even a skydiving wind tunnel; our visitors will be blown away by what's on offer. The experiential area will enable anyone of any age to come and see what it's like to ride a huge wave or base jump off a cliff, but without any risk to life or limb. A massive ex-branded store will sell all the leading clothing brands with a wide choice of hardware and technical gear on tap. It doesn't matter if you're a beginner or a pro, our expert staff will be able to advise on the best gear.

The gaming area will be a computer gamers' heaven where all of the best games can be played on the most up to date hardware attached to massive flat screens, plus you'll be able to compete against a worldwide audience via broadband link ups. All of this will be overlooked by a great viewing platform, to allow spectators to enjoy the experience almost as much as the riders!

www.exparks.com

Click here for Opportunities

MD - Al Gosling
email - al@extremeinternational.com 

WEBSITE
CONTACT

Extreme FRESHIES

Exteme Freshies! "Fresh Food + Full-On Moves!" Is the new ground breaking cafe concept that we have developed with a view to delivering a fresher healthier option to all those coffee shops out there. So from 'DJ Crepe' - flippin' fresh crepes - to great fresh healthy fruit juices and smoothies, we are now rolling out 50 of these across the Middle East, Turkey, Egypt and South Africa and we have a number of franchising discussions going on around the world.

At the beginning of August 2007 the World's first Extreme Freshies opened it's doors in Time Square, Dubai. With an awesome mix of healthy, tasty, fresh food and a unique style, decor and design it is an epic move away from the boring, generic, corporate coffee shops and cafes that litter the high streets today. Extreme Freshies is literally a breath of fresh air to the high street landscape, mixing things up and giving people more choice, more freedom, more expression, more attitude and more taste! There are now 4 open in Dubai and one now open in Guilford, UK.

Look out for more coming soon!!

www.exfreshies.com

Click here for Opportunities

MD - Jules Bartlett
email - jules@exfreshies.com

WEBSITE
CONTACT

extreme entertainment

Extreme Entertainment is a fast moving, innovative, passionate global TV distribution,company that provides broadcasters worldwide with entertaining, high quality and innovative content from a wide variety of genres. With established creative partnerships globally, Extreme Entertainment harnesses the best elements of the Producer / Distributor relationship in order to deliver great programming to all platforms including terrestrial, cable, satellite, broadband and mobile channels. We now offer an incredible catalogue of programming across a number of categories including Travel, Adventure, Lifestyle, Factual, Soccer, Science & Technology and of course Sports. With a leading position in the global TV market, Extreme Entertainment attends all the major television and licensing shows and counts National Geographic, Discovery, Sony Pictures Entertainment, Channel 4, BBC, FOX, and of course the Extreme Sports Channel amongst its broadcast clients.

www.extremeentertainment.tv

Click here for Opportunities
email - info@extremeentertainment.tv

WEBSITE
CONTACT

Extreme element

Extreme Element's mission is to inspire as many people as possible to go out and try extreme sports possible by offering the best range of extreme sports courses and experiences out there. We help break down the barriers to a world that can sometimes be a bit tough to figure out how to get into or where those places are best to start. If you're already into one or maybe two sports we want to show you what else is on offer that you might not have considered before. The team at Extreme Element has been involved in the extreme sports industry in various guises for the past 10 years and our experience and enthusiasm for the sports is what lead us to found Extreme Element. We currently have the widest network of accredited extreme sports centres across the UK, offering an unrivalled array of courses and experiences. All in all our core focus is to get more people actively experiencing and involved in the sports we love and to introduce at least a small extreme element into everybody's life.

www.exelement.co.uk

Click here for Opportunities

MD - Pipa Nogaro
email - pipa@exelement.co.uk

WEBSITE
CONTACT

extremepie.com

ExtremePie.com our founding site was born back in 2001 and since the day we arrived we've made it our mission to unearth, offer and deliver edgy, fresh and funky clothing and accessories to you at cracking prices direct to your door, all backed by killer customer service. Whether you surf, skate, ski, or just love the lifestyle and vibe that surrounds these sports then we've got what you're looking for. Mixing it up with everything from boardshorts to bikinis, jackets to beanies, we boast the broadest range of both global and niche brands, from Quiksilver and Vans to Addict and Ezekiel. Always on the lookout for new brands, our buyers continue to trek the globe to discover the next big, or small thing! That's just one reason why we've become Europe's largest leading online and mail-order retailer of sports style gear. A full brand list is available on the site, and remember this is constantly changing as we track the latest trends and listen to your feedback, so don't be a stranger and please get in touch.

Extreme Retail now also runs the online retail side of the following sites and brands and offers a bespoke service to brands looking to tap into our infrastructure, knowledge and know how in this space to make it happen for them

www.urbansurfer.co.uk
www.extremesportsworld.co.uk
www.iconaustralia.co.uk
www.santacruzeurope.com
www.realmeurope.com
www.extime.com
www.exstores.com
www.extremestate.com
www.shop.adventuresportsholidays.com

www.extremepie.com

MD - Phil Banton
email - phil.banton@extremepie.com

WEBSITE
CONTACT

Extreme stores

Extreme Stores and Exstores.com is where you can check out and shop for everything we have on offer including our clothing and footwear, watches, skate boards, hotel rooms, courses and experiences and a whole lot more! Exstores.com is live and our 4000 square foot flagship Extreme Store which includes our Extreme Freshies cafe is now open. We are rolling out Extreme Stores on a franchise basis and we are currently looking for passionate people to partner with to help build and run these stores! The Extreme Stores are not just regular shops, but a lifestyle experience on the cutting edge of fashion. Competing with the average "wannabe-fashionable" chains out there, the stores focus on unique clothes and a cool atmosphere for people who want to wear and be seen in something different. The Extreme Stores franchise allows you to become part of the most innovative retail offers out there today and one of the most successful and internationally recognized sports brands in the world.

www.exstores.com

Click here for Opportunities

MD - Simon McIntyre
email - simon.mcintyre@extremepie.com

WEBSITE
CONTACT

extreme state

We want you to inspire you to explore and experience the sport, music, travel, films and festivals and find those unbelievable moments of exhilaration that are at the core of Extreme State.

Extreme State is a distinctive fashion brand with a hard sports edge. Created to transcend boundaries between the sports and fashion and deliver you the best from these worlds. With everything we do and deliver we want to remind you of those perfect moments. It might be that turn in deep fresh powder or that point in time at a gig which sends shivers down your spine, what ever it is, its that moment when you are in the right place at the right time and it all comes together to deliver that instant of sheer heart stopping experience. This is the Extreme State.

www.extremestate.com

Click here for opportunities

Contact - Rebecca Pearson
email - rebecca@extremestate.com

WEBSITE
CONTACT

extreme mob

We want to INSPIRE you to EXPLORE and EXPERIENCE the sports, fashion, travel and way of life that is the EXTREME brand. Our mission is to deliver a mobile network that has been designed for you, inspires you and you connect with.

You know who you are. Extreme Mob is a new mobile phone network that has been created and designed with you in mind. Cutting edge handsets, affordable calls, excellent text bundles, killer content and awesome offers across a range of areas will mean you'll have access to a network you actually connect with. Extreme Mob aims to continually develop and evolve to ensure we keep in tune with what you want and we deliver.

www.extrememob.com

Contact: getintouch@extremeinternational.com

WEBSITE
CONTACT

extreme cred

Extreme Cred is our new Pre pay Card biz. Our plan is to offer the best pre pay cards and service out there. The service is called UPFRONT, is available with Maestro and works like your pre pay Mobile phone top up card but you use it like a credit card. It's the awesome alternative to carrying cash, looks great in your wallet and gives you the power to keep your money safe. As It's not a credit card you don't have to be over 18 or have a bank account to get one, so literally anyone can get one! It's called UPFRONT because it's a pre pay card so you have to pay UPFRONT before you can use it, and we are totally UPFRONT about all the charges and the way it works. The best bit is you get all the benefits of a normal credit card, like withdrawing your cash at any cash machine, buying stuff online, and ordering your concerts tickets over the phone etc. Our Extreme Cred card can be topped up online, at any Post Office, or at any shop...where you see the yellow PayPoint sign.

P.S! Extremecred.com has a great conversion rate on traffic to sale and we pay a fee of between £2 and £5 per sale, so turn your traffic into cash...join our Extremecred.com affiliate network. It costs nothing and you get paid every month, we work this via an affiliate partner plan. If you would like to get involved please e-mail Ants on anthony.clements@affiliatewindow.com, call 0208 269 4846 or click here for more details

www.extremecred.com

Contact - Al Gosling
email - al@extremeinternational.com

WEBSITE
CONTACT

Extreme time

Check your bad self... and your watch. Yep, Extreme Time brings you edgy, en vogue watches to cater for your extreme sports lifestyle. Dammit brothers and sisters these watches pack some serious 'funk', they're like a little personal rebel for your wrist. And here's some technical lingo for you - every watch ensures awesome calibre and tensile strength. Now, to you and me that just means they're bloody well built!

But wait there a sneaky second... for you nutters who love to get stuck into the sports as we do, our tech range provides you watches that pack a tad more of a serious punch. You can use these watches to measure, recall and analyse sporting info - How fast you were, height you jumped, and how fit you are can all be calculated and recalled to measure your performance. So, you can finally realise how worthy or how rubbish you really are!!

www.extime.com

Contact - Rebecca Pearson
email - rebecca@extremeinternational.com

WEBSITE
CONTACT

Extreme medics

Extreme Medics are a cutting edge on site medical team combining their skills and knowledge in extreme sports with specialist paramedic training, to provide medical cover where the risk of injury is high and where the event location is remote and hostile. They understand the environment you play in and the injuries you receive more than any other on site medical team in the world. They are a team of highly qualified and experienced paramedics all with a wealth of experience working in harsh and remote environments, either as outdoor instructors, mountain leaders or for the military meaning they have the skills to operate where other medical teams just cant.

Extreme Medics use specially prepared 4x4 vehicles modified to operate in all terrains and in every condition. The vehicles carry full medical equipment enabling advanced life support treatment for adults and children along with specialist primary care kits that cater for any medical problem they may have to deal with.

Operating a fully operational rescue operation too with expertise in mountain, underwater and offshore rescue techniques, Extreme Medics have the staff expertise, equipment and experience to see you safe in the air, on the land or in the water.

www.extrememedics.com

Contact - Jamie Todd
email - jamie.t@extrememedics.com

WEBSITE
CONTACT

Extreme publishing

Boardsports Source is the only trade publication dedicated to the European extreme sports market, making it essential reading for those who need reliable inside industry information. The pan-European monthly magazine, launched in August 2002, is a joint venture between Extreme Group, Sports Business Magazine and Remedy. Source is published in English, French and German and distributed throughout Europe to retailers and industry.

Contact - Clive Ripley
email - clive@boardsportsource.com

www.boardsportsource.com

WEBSITE
CONTACT

BACK TO TOP

Extreme Sports Channel

In 1998 Al had the idea to create and launch a TV channel dedicated to the sports which we are passionate about. After a great deal of hard work putting it together we launched the Extreme Sports Channel, in May 1999 across Europe. The channel has been massively successful and is now broadcasting across 60 countries, into millions of homes and in 14 languages. From the day we launched the Extreme Sports Channel people saw the sports, the travel and the fashion and the way of life and we have inspired millions of you to go out and try, explore and experience the sports and the way of life that is the Extreme brand. It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has inspired and enabled us to move into a number of relevant products and services that fit with our vision and deliver something new, different and innovative.

www.extreme.com

Contact - Al Gosling
email - al@extremeinternational.com