brand values

Who started it all

Learn a little about the man that started it all, CEO of the Extreme Group and Founder of the Extreme Sports Channel, Al Gosling continues to take the brand to new heights.


Click on a section below to learn more


All ABOUT AL


Who is Al Gosling?


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Al Gosling, developed a passion for extreme sports during his early teens and following a number of jobs went on to set up a business that would rapidly grow into the Extreme Group. School work was never a big focus for Al and being partially dyslexic he never achieved anything of note, but very early on he became an entrepreneur, starting various business ventures which included managing two bands and selling board shorts and surf wear from the back of his Renault 5, whilst studying for exams.

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Following a two-year spell in the Bahamas working for a marine research company as their pilot, dive master and yacht captain, Al returned to the UK in 1995. Aged 24 and unable to find a job that interested him, he set up Extreme with the goal of mixing sports and business, working with great people and having fun while making it happen. Running on a shoestring budget, from an office in a converted barn more akin toa mountain hut or surf-shack than the headquarters of a fast growing media business, Al and the team rapidly agreed a number of deals with producers and broadcasters to sell and distribute extreme and action sports television programmes all over the world. In April 1998, Al had the vision to create and launch the world's first TV channel dedicated to extreme sports, The Extreme Sports Channel. The goal was to launch a 24/7 TV channel broadcasting these sports worldwide via satellite to an under-served audience. And the rest as they say is history.
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Since then Al and the team have taken the Brand and developed it into drinks, shops, mobile phones, theme parks and clothing. This year the group employs 247 people and is on target to reach $45m turnover.

Today Al is completely passionate about The Extreme Group, Extreme sports, helping promote Entrepreneurship to the next generation and when not in the office or in meetings you will find him either windsurfing, kite surfing, flying, off-piste skiing, ice climbing or sailing somewhere in the world.

ON THE ROAD


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Al developed a passion for extreme sports during his early teens and following a number of jobs went on to set up a business that would rapidly grow into the Extreme Group. These days he is focused on building Extreme, having fun, working with great people and helping students develop their entrepreneurial skills. By visiting different Universities, being involved with Enterprise Week and taking part in the Start Talking Ideas campaign - Al aims to inspire and help a new generation of entrepreneurs.
Al's philosophy is to never give up - keep going until it works or you find an idea that works. That's what being an entrepreneur is all about - it's the ability to deliver or adapt your ideas into something that people want and then make it happen.
Next Events

Event:City University Business Plan Competition Launc>www.city.ac.uk/businessh
Location:City University London
Date:8th October 2009 (1:30pm)
Websitewww.city.ac.uk/business
Details:Al will be the featured speaker at this event hilton hilton










BOARD SEASTS


Glasses Direct

Al met Jamie Murry Wells the 25 year old founder of Glassesdirect when judging a entrepreneurs competition which Jamie won and then came on board as a Non executive director and seed investor. Al then worked helping and advising Jamie across all areas and driving the company forward. It has been a great journey, with Al and Jamie becoming firm friends along the way and Glassesdirect becoming incredibly successful. For more information please visit Glassesdirect here.

Yukka

Al met Robby Sur the 26 year old MD and founder of the UK’s leading online urban fashion retailer Yukka.co.uk and was immediately impressed by Robby approach and the fact he had grown Yukka.co.uk to a £1m plus company withy no outside help at all. Al has recently joined as Non Executive Chairman and taken an equity stake in Yukka with a view to driving the biz and building a group of online retailers all using the same infrastructure and resources but leaving the founders firmly in place running and driving the businesses. For more info please click here.

Diffusion Media Group

Al is a share holder and a non-executive director at Diffusion Media Group,visit the website here.

Bunny Hug Boutique

Al has recently joined the board and taken a stake in bunnyhug.co.uk. More info to come, meanwhile,visit their site here.

CONTACTING AL

If you like what you see and want Al to come to one of your events send him an email at: Al@Extremeinternational.com