MEDIA ACTION SPORTS MAKES EXTREME EXPANSION MOVE

Media Action Sports (MAS), one of Spain’s most creative mainstream sports marketing agencies is expanding and opening a new head quarters in central London in a landmark strategic expansion move which sees the company joining forces and becoming part of the Extreme Group.

The management team will now continue to grow the MAS business as a leading independent sports marketing agency. This move gives MAS a springboard and a balance sheet from which to expand and gives it a new European base in addition to its original headquarters in Seville, Spain.

MAS will continue to focus on mainstream sport with its main area of expertise being brand development through creation and activation of sponsorship strategies, via establishing platforms such as sports event creation, as well as the distribution of event rights and TV programming.

The principal tie-in with Extreme will be between the Group’s television production and distribution arm, Extreme Entertainment. Utilising the resources and infrastructure of the Extreme Group, MAS will be able to offer enhanced packages to potential sponsors and partners, via the group assets.

The establishment of MAS HQ in the UK also brings its unique creative sports marketing solutions and portfolio closer to the major international media buying agencies and sponsors based in London. Some of MAS’s current projects include The Kappa Cup (football) and The King´s Cup (tennis).

Juanjo Marquez, MD of MAS commented on this expansion:
“With the move to central London and with the Extreme Group making a capital investment in the company, we now are now perfectly positioned to take the business to the next level. The key here for us is ensuring we continue to deliver global and targeted exposure for the brands, as well as providing event organisers with sponsorship and event management solutions”.

Alistair Gosling CEO Extreme Group, stated “making a move into the mainstream sports sector makes perfect sense for the Extreme Group, and Juanjo Marquez is one of the most talented executives I know in this sector. In addition, the MAS team really think and work outside the box in ways that the other mainstream sports agency fail to do, and this gives MAS the edge and point of differentiation that is needed in today competitive sports marketing environment.”

Ben Barrett MD Extreme Entertainment “this is great move for all of us as MAS will also represent a further string to the bow of Extreme Entertainment, by enhancing our programming catalogue with innovative mainstream sports properties and content for our sales team to sell and distribute to broadcasters around the world”.

COMPANY INFO
MAS is the Sports Marketing and Television Distribution Agency created by Juanjo Marquez in 2001, specialising in the identification and exploitation of potential commercial opportunities arising from international sporting events, and by providing content producers and television networks with international TV distribution and sponsorship solutions. www.mediaactionsports.com