EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS

Extreme Entertainment, the UK based programme producer and distributor, has completed the distribution of the second annual LG Action Sports Championships (LG ASC) with coverage of the full 8 part event series confirmed in over 150 territories and into over 250 million homes, providing extensive worldwide exposure for the event and for the title sponsor, LG Electronics.

The 2004 LG ASC, which was held in Pomona, California during the Los Angeles County Fair (September 17th-19th), was hugely successful with the top professional athletes in the sports of skateboarding, bmx, in-line skating and freestyle motocross entertaining crowds in excess of 150,000. The event, which included a variety of highlight moments from the best field of talent assembled in 2004, culminated with Sandro Dias successfully landing the first ever 900 degree aerial spin during a skateboard competition run.

As well as intense action from the biggest names in action sports, the LG ASC featured live performances from acclaimed bands such as Maroon 5, LIVE and Lone Star.

8 x 52 minute programmes were produced by event organiser and production company ASA Events, which have been distributed internationally by Extreme into the following markets worldwide: Pan Europe, Pan Asia, China, Korea, Japan, Australia, South Africa, Canada, Pan Latin America and Brazil. Domestic US coverage was with Fox Sports Net.

Ben Barrett, Managing Director of Extreme Entertainment said: "It's great to be involved in such an exciting new international event. In 2003 the LG ASC landed on the map, but in 2004 this event has really taken major strides with the some of the best action and biggest prize purses these sports have ever seen, which is no surprise considering the quality of the athletes who participated in the event. We look forward to working with ASA and LG to continue to grow this event on television in the coming years".

"It is incredible to watch the impact this event has made in the action sports community in just two years", said Rick Bratman, president of ASA Events. "Not only did it have the best field of athletes and the largest per sport prize money of any event, but the vibe from the pros and the fans was second-to-none. The LGASC was a great springboard for the global LG Action Sports brand, which will include a dozen major international contests, an amateur series and a new pro team in 2005."

About Extreme Entertainment
Extreme Entertainment, part of the Extreme Group, is the leading global distributor of extreme sports and associated lifestyle programming, providing the Domestic and International market place with entertaining, high quality, innovative content in a wide variety of genres, from music to factual and reality to lifestyle.

About ASA Events
A leader in the Action Sports industry since 1994, ASA Events, headquartered in Marina del Rey, CA, is the largest Action Sports event and television production company in the world. In 2004, ASA Events will execute more than 250 events in 21 countries that feature skateboarding, BMX, freestyle motocross and inline skating, ranging from large-scale contests, to a variety of smaller competitions, grassroots demonstrations, exhibitions and tours. ASA also produces more than 100 television programs
each year for network distribution worldwide that highlight the world of Action Sports and its athletes. For more information visit the ASA website at www.ASAevents.com