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WHAT'S GOING ON AT EXTREME HQ

Here you'll find Extreme's Press Releases and Archive

PRESS RELEASES

To check out all our press releases from the years gone by please click here

A NEW EXTREME HOTELS (AD)VENTURE HITS AUSTRALIA

Extreme Hotels, one of the world’s most ground breaking hotel brands and Best Management Group, one of Australia’s leading hotel management companies are partnering to develop and roll out Extreme Hotels across Australia.

Click here to read more

Extreme's Al Gosling joins the board of Yukka.co.uk the UKs leading online Urban fashion retailer

Robby Sur the 26 year old MD and founder of the UK’s leading online urban fashion retailer Yukka Group (www.yukka.co.uk) is pleased to announce that Alistair Gosling CEO and founder of the Extreme Group has been appointed as Non Executive Chairman and has taken an equity stake in Yukka.

Click here to read more

Extreme AND DDG UNITE TO CREATE INNOVATIVE "LEISURETAINMENT" EXPERIENCES

London based lifestyle company, The Extreme Group have announced a partnership with the globally renowned and Baltimore, USA based Development Design Group Inc (DDG). This venture will see the Extreme brand and DDG expand across all continents to anchor retail malls, mixed-use and entertainment developments, with a range of "Extreme" facilities including skate tracks, climbing walls and surf waves.

Click here to read more

Extreme launches the eagerly awaited board brand, EX Skate

EX Skate, the new board collection from The Extreme Group, are launching their first range of Skateboards, Mountain boards and Longboards into retail this July.

Click here to read more

Extreme Lands in Asia with Appointment of Leading Business Development and Licensing Executive Team

The Extreme Group is very pleased to announce it has just appointed Terry Hauss, a leading International licensing and biz development executive, who has worked for Warner Bros. Consumer Products, across Superman, Batman, The Matrix, Harry Potter, Sony Consumer Products and Iconix brands, he is currently a Director of The Licensing Management Group (LMG).

Click here to read more

EX Time launches it's new range at BASELWORLD

The Extreme Group, founders of the Extreme Sports Channel, is launching their killer new EX Time watch range at Baselworld (3rd -10th April 2008, Basel, Switzerland). The entire new collection will be exhibited and with the recent announcement of Chrono as UK distributor, EX Time are pushing for global movement with this innovative collection

Click here to read more

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ARCHIVES


1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2009
A NEW EXTREME HOTELS (AD)VENTURE HITS AUSTRALIA
Extreme's Al Gosling joins the board of Yukka.co.uk

2008
Extreme AND DDG UNITE TO CREATE INNOVATIVE "LEISURETAINMENT" EXPERIENCES
Extreme launches the eagerly awaited board brand, EX Skate
Extreme Lands in Asia with Appointment of Leading Business Development and Licensing Executive Team
ExtremePie Appoints New Retail MD and Secures Funding
EX Time launches it's new range at BASELWORLd

Extreme hotels plant 19 more seeds for success
Dare the Boss of Extreme!
EX Time appoints Chrono as UK Distributor

2007
Extreme launch EX Freshies it's nu skool cafÉ chain
ex element gets high... (gift cards go into stores!)
extreme hotels... breaking the mould

2006
EXTREME GROUP LAUNCHES first Extreme hotel in cape town
EXTREME GROUP LAUNCHES LICENSING DIVISION
EXTREME ANNOUNCES LAUNCH OF GAMESTAR

EXTREMe gets air
EXTREME GROUP APPOINTS GLOBAL FOOTWEAR AGENT
GET SOME CRED EXTREME CRED
Extreme Cred hooks up with Rivers Run Red as Second Life virtual world payment partner
EXTREME AND NAKEEL SIGN DEAL TO CREATE A GROUND BREAKING EXPERIENTIAL THEME PARK IN DUBAI
Extreme Drinks announces launch of Aqua Vitamins range as part of revolutionary rebranding
Extreme Drinks announces new distribution deals in the Americas, Asia and Europe

2005
EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS
EXTREME DRINKS ATTENDED IFE, 12-15 MARCH 2005 @ EXCEL, LONDON
Tim Day & Kanai Yoko
MEDIA ACTION SPORTS MAKES EXTREME EXPANSION MOVE
EXTREME ENERGY DOES THE GUMBALL 3000!

EXTREME HITS THE HIGH STREET
EXTREME GROUP APPOINTS NEW CHIEF OPERATING OFFICER
EXTREME GROUP CEO HELPS STUDENTS DEVELOP ENTREPRENEURIAL SKILLS
THE INTERNET'S COOLEST WEBSITE, GETS A MAKEOVER
EX RESTAURANTS MAKES FIRST APPOINTMENT

2004
EXTREME SPORTS CHANNEL APPOINTS IN-HOUSE PR
EXTREME SPRING SPONSORSHIPS
Extreme Drinks Launches in the Benelux
Seth: The Hard Way
EXTREME ENTERTAINMENT LAND GUMBALL 3000 RIGHTS
EXTREME RALLY AROUND LATEST PRODUCTIONS
EXTREME NAILS FIRST PORTUGUESE DISTRIBUTION DEAL
SURFS UP, SALES UP AT EXTREMEPIE.COM
Extreme Energy is the NUMBER 1 selling Energy drink in France
HURLEY AND EXTREMEPIE.COM ANNOUNCE NEW PARTNERSHIP DEAL
GUMBALL 3000 - SIX-PART SERIES PREMIERES ON SUNDAY 11TH JULY 2004 @ 8:30PM
EXTREME MOVES ONTO THE HIGH STREET
EXTREME SIGNS DEALS WITH KDG AND ACTIVISION
EXTREMEPIE BUY TV SHOW
EX-PARKS - RIDE INTO TOWN
EXTREME ENTERTAINMENT CONFIRMS GLOBAL BROADCAST COVERAGE FOR THE 2004 LG ACTION SPORTS CHAMPIONSHIPS
EXTREME SPIRITS LTD SIGN USA DISTRIBUTION AGREEMENT

2003
EXTREME BIG AIRS ANOTHER COOL MILLION!
H2O No Gas

2002
Extreme Sports Channel has won the TV rights for the legendary extreme sports event, the Gravity Games. 
NEW ACTION SPORTS INDUSTRY MAG LAUNCHES
EXTREMEPIE.COM TEAMS UP WITH AOL TO OFFER WIDE RANGE OF EXTREME SPORTS PRODUCTS TO MEMBERS
Extreme Group makes its move into the US with EX TV on Fox Sport Net
Extreme Sports Eyes U.S. Launch
GLOBE WORLD CUP SKATEBOARDING CONTEST TO AIR ON FOX SPORTS NET
EXTREME INTERNATIONAL AND EINSTEIN GROUP AGREE A THREE YEAR DISTRIBUTION CONTRACT FOR EINSTEIN.TV CONTENT
Extreme Group to present at The 2002 Action Sports Summit 
EXTREME HITS THE BIG FIVE 0

2001
EXTREME SPORTS CHANNEL AND EXTREME INTERNATIONAL ARE ATTENDING NATPE IN THE BRITISH PAVILION, NORTH HALL - BOOTH 1663
EXTREME INTERNATIONAL SIGNS 3 YEAR OUTPUT DEAL WITH SONY PICTURES ENTERTAINMENT 'S AXN CHANNEL TO SUPPLY EXTREME SPORTS CONTENT 
EXTREME SPORTS CHANNEL SKY DIVES TO POLAND 
EXTREME INTERNATIONAL STRENGTHENS IT'S PROGRAMMING SUPPLY OF ADVENTURE, TRAVEL AND LIFESTYLE PROGRAMMING GLOBALLY 
Extreme Group announces new Chief Operating Officer
EXTREME LAUNCHES NEW SPORTS RETAIL OPERATION
Extreme Sports Channel launches in France today 
75% Increase in sales for Extreme International
EXTREME SPORTS CHANNEL NOW LAUNCHES IN GREECE

2000
EXTREME INTERACTIVE to attend MILIA 2000
EXTREME SPORTS CHANNEL / WWW.EXTREME.COM to attend NATPE 2000 Stand 1511-46 British Pavilion
EXTREME INTERACTIVE to attend NATPE 2000
X-DREAM INTERNATIONAL to attend NATPE 2000 Stand 1511-46 British Pavilion
Extreme Interactive & Nirve Sports form alliance
Extreme Sports Channel marketing campaign hits the slopes
EXTREME INTERNATIONAL CHANGES NAME TO EXTREME INTERNATIONAL LIMITED AND HOLDING COMPANY FORMED CALLED EXTREME GROUP LIMITED
EXTREME INTERNATIONAL TO PROVIDE CONTENT ON BRITISH TELECOMMUNICATIONS MULTIPLE PLATFORMS THROUGHOUT UNITED KINGDOM
Extreme Sports Channel expands coverage in Sweden by 245,000 households
TV International Newsletter - The Extreme Sports Channel in Stockholm 
EXTREME INTERNATIONAL AGREE MAJOR CONTENT SUPPLY DEAL WITH STREAM, ITALY
EXTREME SPORTS CHANNEL ROLLS OUT IN SWITZERLAND
EXTREME INTERNATIONAL INTRODUCES NEW TECHNOLOGY PROGRAMMING FROM BSKYBs [.tv] TO THE INTERNATIONAL MARKET
The Extreme Sports Channel and OSM announce the first World Extreme Games in Melbourne, Australia - December 2000 
EXTREME SPORTS CHANNEL ROLLS OUT ON PRIMACOM NETWORK
Extreme Sports Channel and extreme.com to sponsor Urban Beach International
Extreme Sports Channel to broadcast 2000 Cuervo European Wakeboard Pro Tour 
EXTREME INTERNATIONAL LANDS MAJOR PROGRAMMING DEAL TO DISTRIBUTE BLUETORCH PROGRAMMING FOR BROADBAND INTERACTIVE GROUP 
JOINT VENTURE TAKES SPORTS BROADCASTING TO THE EXTREME

1999
X-Dream International to attend the Production Show
X-DREAM INTERNATIONAL WALK THE WORLD WITH WALKERS WORLD!!
X-DREAM HAVE MOST SUCCESSFUL SPORTEL EVER
Extreme Sports Channel to Launch
EXTREME SPORTS CHANNEL LAUNCHED
X-DREAM INTERNATIONAL OPENS U.S. OFFICE
EXTREME SPORTS CHANNEL CLEARED FOR INTERNET
EXTREME SPORTS CHANNEL in Dutch
X-DREAM INTERNATIONAL RIDES
X-DREAM TEAM EXPANDS WITH YOUNG NEW RECRUITS
TROFEO TERESA HERRERA
Seven Additional Cable Operators to Launch EXTREME
X-DREAM XTRACTS
EXTREME INTERACTIVE IN DISCUSSIONS WITH KEY INTERNET BROADCAST PROVIDERS
X-DREAM INTERNATIONAL HAS EXPANDED PRESENCE AT SPORTEL
EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99
EXTREME INTERACTIVE to attend STREAMING MEDIA WEST 99