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extreme groupExtreme began by working with TV producers to sell life style and extreme sports TV shows to broadcasters all over the world. Then in 1998 Al had the idea to create and launch a TV channel dedicated to the actions sports which many of us are passionate about. This idea then led us to found and launch the Extreme Sports Channel, across Europe in May 1999. It is now broadcasting into millions of homes around the world, across 60 countries and in 14 languages This we have inspired millions of people around the world to go out, try, explore and experience the sports and the life-style the brand stands for. It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has inspired and enabled us to move into a number of relevant products and services that fit with our vision and mission and deliver something new, different and innovative. We have a dual strategy of building companies in serviced based areas and forming licensing partnerships in product based areas. Today Extreme branded businesses cover: Hotels, Cafe Restaurants, drinks, Online and mail order retail, high street stores, clothing, footwear, watches, mobile services, pre-pay credit cards, travel and experiences, electronics and theme parks. Currently, the Extreme Group employs more than 250 people and is represented in 70 countries around the world. For more info on the story so far click here. At Extreme we do things differently. Unconstrained by convention we offer people something fresh and innovative and have the self-belief to make our ideas happen. We are a collection of fast moving, youth driven companies that all have a clear vision and mission and are run by great people who are passionate, original, independent and equity-driven, our people are empowered to manage their businesses, listen to feedback and react quickly to ensure continuous improvement. Extreme is constantly evolving into new areas and carving fresh lines in mediums where we think we can inspire and deliver. Al Gosling (37) is CEO of the Extreme Group and founder of the Extreme Sports Channel. It is through his vision, drive and guidance that the Extreme Brand has grown to be the massive success it is today. Al is completely passionate about the Extreme Group, Extreme sports and helping promote entrepreneurship to the next generation. When not in the office you will find him windsurfing, kite surfing, flying, powder skiing, ice climbing or sailing somewhere in the world. To find out more about Al - click here |
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extreme HOTELSYep we've sorted you out with somewhere to crash with Extreme Hotels. We've made it our mission to revolutionise what's on offer in the hotel sector today, and are rolling out a chain of Extreme Hotels around the world offering radical, high value, low cost, 'dance magic dance' hotels, located slap-bang in some of the world's finest extreme sports, surf, snow and urban destinations around the world. Targeted at the young, dynamic and energetic crowd, who are looking for something that bit different, we deliver high quality innovative design, cutting edge technology and of course, provide great extreme sports facilities, adventure packages & equipment to all our guests at sweet, sweet prices. We want guests to feel the mood and atmosphere of the sports and the lifestyle as soon as they walk through the door... that's why we're taking the social bar concept to the next level. Focusing on getting the environment both individual and extraordinarily social to reflect the guests that we have - We're very much striking a chord with travellers who crave style, fun and 'the extreme' on the road. In one word, Extreme Hotels are 'Buzzing'!! Extreme Hotel Cape Town Yes we opened up the first of these bad boys in Cape Town, South Africa on the 1st November (2006). The all-new 130-bedroom hotel is located on the foot of Table Mountain giving great access to all that's on offer. To give you a taster, the bedrooms have an extra length king size bed, walk in shower, complimentary wireless Internet access and flat screen LCD TV, etc. Sound sexy? Well hold your horses, the hotel extras include a 5-storey climbing wall on the outside of the building, 'Bose' sound room for guest use, 6 sound & vision chairs, swimming pool that changes colour and has underwater music, pool deck that overlooks Table Mountain, non-smoking public area with a dedicated smoking room and a Breakfast, Lunch and Dinner restaurant offering 'the whole shebang'. How did we do it you ask? Well... ourselves Extreme Group; Istithmar Hotels; one of the world's leading hotel investment and asset management firms, and Protea Hotels; Africa's leading hotel operator have all got together to make it happen and have secured initial funding of £200 million for this new (Ad)Venture, to create and roll out a new groundbreaking and revolutionary hotel chain called... yep you've got it, Extreme Hotels. MD - Geoff Parkinson |
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extreme DRINKSOur goal at Extreme Drinks is to deliver a completely radical, totally natural, fully functional range of Drinks just for you. Seven drinks make up the collection from the award winning Aqua Still with its innovative "Hip Clip", our incredible new range of Vitamin Waters called Aqua Vits (no artificial anything found in these of course) to our completely natural Energy drink, Extreme Energy with Kombucha. With the completely new and very different packaging (we really went for it this time!!) and the best natural ingredients we could find, we've produced a complete range of great healthy drinks for any occasion. Hope you like 'em! Working with our fantastic distribution partners around the world ( who are all as passionate about Extreme Drinks as we are ) and with the Extreme Drinks brand receiving continuous exposure 24/7 in over 60 counties from our sister company the Extreme Sports Channel the company has gone from strength to strength, these little babies are now available in over 20 countries from surf beaches in France to the Californian cost in the USA. How It Happened "One afternoon in August 2002, Tim Day and Al Gosling, founder of the Extreme and the Extreme Sports Channel, were in Tarifa, southern Spain. Tarifa is known for its epic wind conditions, perfect for kite surfing and windsurfing. However, that day there was virtually no wind, so with little else to do they were hanging out at the "Spin Out" bar on the beach shooting the breeze and nursing killer hangovers. While chilling in the Spanish sun and discussing life, Extreme and the recent success of another bullish drinks company, they concluded there was a gap in the drinks market and an opportunity to launch a new drinks company. The goal was to deliver a range of natural fully "funk"tional drinks, incorporating natural ingredients to satisfy you across any different lifestyle occasion. They then spent twelve months learning about the drinks industry, developing the awesome range of drinks and launched the biz in early 2004. The biz continues to go from strength to strength. MD - Anthony Lewis
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ex PARKSEx Parks is pioneering a new
generation of Extreme sports-focused
theme parks across the world. With
the traditional theme parks model in
decline, we are looking to deliver a
completely new, revolutionary
experience. We will combine all the
adrenaline, fun and entertainment of
a theme park with actual extreme
sports rides that everyone can get
involved in. Click
here for Opportunities |
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ex FRESHIESEx Freshies! "Fresh Food + Full-On
Moves!" Is the new ground breaking
cafe concept that we have developed
with a view to delivering a fresher
healthier option to all those coffee
shops out there. So from 'DJ Crepe'
- flippin' fresh crepes - to great
fresh healthy fruit juices and
smoothies, we are now rolling out 50
of these across the Middle East,
Turkey, Egypt and South Africa and
we have a number
of franchising discussions going on
around the world. www.exfreshies.com MD
- Jules Bartlett |
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extreme entertainmentExtreme Entertainment is a fast moving, innovative, passionate global TV distribution,company that provides broadcasters worldwide with entertaining, high quality and innovative content from a wide variety of genres. With established creative partnerships globally, Extreme Entertainment harnesses the best elements of the Producer / Distributor relationship in order to deliver great programming to all platforms including terrestrial, cable, satellite, broadband and mobile channels. We now offer an incredible catalogue of programming across a number of categories including Travel, Adventure, Lifestyle, Factual, Soccer, Science & Technology and of course Sports. With a leading position in the global TV market, Extreme Entertainment attends all the major television and licensing shows and counts National Geographic, Discovery, Sony Pictures Entertainment, Channel 4, BBC, FOX, and of course the Extreme Sports Channel amongst its broadcast clients. Click
here for Opportunities |
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ex elementExtreme Element's goal is to help open up extreme sports to as many people as possible by offering the best of extreme sports courses and experiences out there. We are looking to help break down the barriers to a world that can sometimes be tough to figure out how to get into or where those places are best to start - and if you're already doing it - to show you what else is on offer out there. The team at Extreme Element has been involved in the extreme sports industry in various guises for the past 10 years and our experience and enthusiasm for the sports has resulted in the formation of Extreme Element. We currently have the widest network of accredited extreme sports centres across the UK, offering an unrivalled array of courses and experiences. All in all our core focus is to get more people actively experiencing and involved in the sports we love and to introduce at least a small extreme element into everybody's life. MD -
Pipa Nogaro |
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extremepie.comExtremePie.com our founding site was
born back in 2001 and since the day
we arrived we've made it our mission
to unearth, offer and deliver edgy,
fresh and funky clothing and
accessories to you at cracking
prices direct to your door, all
backed by killer customer service.
Whether you surf, skate, ski, or
just love the lifestyle and vibe
that surrounds these sports then
we've got what you're looking for.
Mixing it up with everything from
boardshorts to bikinis, jackets to
beanies, we boast the broadest range
of both global and niche brands,
from Quiksilver and Vans to Addict
and Ezekiel. Always on the lookout
for new brands, our buyers continue
to trek the globe to discover the
next big, or small thing! That's
just one reason why we've become
Europe's largest leading online and
mail-order retailer of sports style
gear. A full brand list is available
on the site, and remember this is
constantly changing as we track the
latest trends and listen to your
feedback, so don't be a stranger and
please get in touch. MD -
Phil Banton |
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ex storesEX Stores and Exstores.com is where you can check out and shop for everything we have on offer including our clothing and footwear, watches, skate boards, hotel rooms, courses and experiences and a whole lot more! Exstores.com is live and our 4000 square foot flagship Ex Store which includes our Ex Freshies cafe is now open. We are rolling out Ex Stores on a franchise basis and we are currently looking for passionate people to partner with to help build and run these stores! The EX Stores are not just regular shops, but a lifestyle experience on the cutting edge of fashion. Competing with the average "wannabe-fashionable" chains out there, the stores focus on unique clothes and a cool atmosphere for people who want to wear and be seen in something different. The EX Stores franchise allows you to become part of the most innovative retail offers out there today and one of the most successful and internationally recognized sports brands in the world. MD - Simon McIntyre |
extreme stateExtreme State was born out of the crazy awe inspiring extreme sports action that we broadcast to millions of people around the globe on the Extreme Sports Channel. We want to remind them of those perfect moments of exhilaration in every extreme sportspersons life when all forces combine to deliver an instant of sheer heart stopping experience.
With our range of distinct sports fashion clothing we aim to give our customers a taste of adrenaline sports and action culture they can take with them whatever they do.
In a trail blazing move that is our trademark we are offering a full range of Extreme Sports fashion clothing that equally comes from the in action adrenaline moments as it does the recovery down times. This is the clothing range for anyone who strives to live the extreme way of life and is unafraid to push boundaries and show the world who they are and what they stand for. Contact - Rebecca Pearson |
extreme mobOur vision is to INSPIRE people to EXPLORE and EXPERIENCE the travel, the music, the fashion and of course the sports that the EXTREME brand represents and our mission is to deliver a mobile service that inspires you and you connect with. Extreme Mob is a focused mobile phone service targeting those who are looking for an offer that has been designed specifically for them and they connect with. Cutting edge handsets, affordable calls, excellent text bundles, awesome offers across a range of areas and a content experience will mean you'll have access to great entertainment wherever you are. Extreme Mobs aim is to keep in tune with what you are looking for and continually develop and evolve the service to ensure we deliver. Contact: info@extrememob.com |
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extreme cred
Extreme Cred is our new Pre pay Card
biz. Our plan is to offer the best
pre pay cards and service out there.
The service is called UPFRONT, is
available with Maestro and works
like your pre pay Mobile phone top
up card but you use it like a credit
card. It's the awesome alternative
to carrying cash, looks great in
your wallet and gives you the power
to keep your money safe. As It's not
a credit card you don't have to be
over 18 or have a bank account to
get one, so literally anyone can get
one!
It's called UPFRONT because
it's a pre pay card so you have to
pay UPFRONT before you can use it,
and we are totally UPFRONT about all
the charges and the way it works.
The best bit is you get all the
benefits of a normal credit card,
like withdrawing your cash at any
cash machine, buying stuff online,
and ordering your concerts tickets
over the phone etc. Our Extreme Cred
card can be topped up online, at any
Post Office, or at any shop...where
you see the yellow PayPoint sign. Contact
- Al Gosling
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ex travel
Ex Travel is Here... A one-stop shop
for all your travel needs with that
Extreme ingredient. We specialise in
the supply of travel products to the
consumer direct, offering an
extensive range from Ski &
Snowboard, Surf, City Breaks, Hotel
Only, Car Hire, Ferry, Travel
Insurance... shall we go on?! |
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extreme timeCheck
your bad self... and your watch. Yep,
Ex Time brings you edgy,
en vogue watches to cater for your
extreme sports lifestyle. Dammit
brothers and sisters these watches
pack some serious 'funk', they're
like a little personal rebel for
your wrist. And here's some
technical lingo for you - every
watch ensures awesome calibre and
tensile strength. Now, to you and me
that just means they're bloody well
built! Contact - Rebecca Pearson |
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ex decoWell guys, we've only just gone and
brought you Ex Decko - our spanking
new large format picture and graphic
biz, turning your favourite extreme
sports pics into cracking canvas
prints and photo wallpaper. Our aim
is to provide you with a lasting
visual memory of your sport and
lifestyle, brought to you in an
easily accessible online browse and
buy service, while building on an
ever-evolving concept where the
sport becomes the star. Contact
- Alex Wilson
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extreme medics
Extreme Medics are a cutting edge on
site medical team combining their
skills and knowledge in extreme
sports with specialist paramedic
training, to provide medical cover
where the risk of injury is high and
where the event location is remote
and hostile. They understand the
environment you play in and the
injuries you receive more than any
other on site medical team in the
world. They are a team of highly
qualified and experienced paramedics
all with a wealth of experience
working in harsh and remote
environments, either as outdoor
instructors, mountain leaders or for
the military meaning they have the
skills to operate where other
medical teams just cant.
Contact - Jamie Todd |
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ex publishingBoardsports Source is the only trade
publication dedicated to the
European extreme sports market,
making it essential reading for
those who need reliable inside
industry information. The
pan-European monthly magazine,
launched in August 2002, is a joint
venture between Extreme Group,
Sports Business Magazine and Remedy.
Source is published in English,
French and German and distributed
throughout Europe to retailers and
industry. |
