The Company
About the Business
The Extreme Sports Company was founded by Al Gosling in 1995 and is a pioneering brand management and strategic partnership company that owns the Extreme brand, one of the world's most unique sports lifestyle brands.
How did we get here?
Our initial plan back in the day was to build the worlds leading Extreme Sports TV distribution company and in 1998 having achieved this goal we came up with the idea for The Extreme Sports TV Channel. Following 12 months of intense business development work we found and partnered with UPC (Liberty Media) Europe's largest cable operator, raised €25m of funding and launched Extreme TV into 68 countries around the world.
Today
With The Extreme Sports Channel driving and delivering our brand authenticity, credibility and very significant exposure 24/7 in millions of homes across all these countries we developed Extreme into the company that is its today. We have a great brand, a fantastic and deeply experienced management team and from this foundation we are actively building a portfolio of exclusive long term partnerships with market leading companies who have a strategic interest to deliver powerful differentiated consumer products or services with us for the many millions of consumers who are into our brand, the sports and the lifestyle. The categories we are developing are: Extreme Hotels, Destinations, Experiences, Mobile, Drinks, Apparel, Footwear, Electronics and Video Gaming.
We work via a licensing model BUT we align the interest of both partners by taking a strategic, long term approach to operating this way. Utilising our brand, our detailed understanding of the Extreme Sports market and our consumers we pinpoint gaps in our target categories, bring in experienced category specialists, find the right company to partner with, develop powerful differentiated products and services and then bring these to market. We invest capital up front and support our partnerships through excellent central brand marketing integrated with world class creative services.
Extreme Hotels
Extreme Hotels is the only Action Sports focused hotel management company operating in the hotel industry today. Our vision is to Inspire our guests to go out, explore and experience the sports, the music, the fashion and the way of life that the Extreme brand represents. Our mission is to create and build the worlds leading experiential Extreme Sports inspired hotel chain. Our hotels are totally different from the standard 'me-too' hotel chains out there today and are targeted at the traveller looking for a great experience and a great hotel. Locations - we are focused on sports orientated beach, wind, wave, mountain and snow destinations around the world. Run by an incredible and very experienced management team from the Hotels industry and we have now signed agreements to launch 7 new Extreme Hotels across 5 countries over the next 36 months.
Please take a look at http://www.extreme-hotels.com for more information.
CONTACT: brandsupport@extremeinternational.com
EXTREME DESTINATIONS
Extreme Destinations operates long term strategic co brand partnerships with tourist boards, regional authorities and municipalities around the world that are looking to differentiate their region, destination or ski resort and drive awareness, increase visitor numbers and make their marketing more effective and their marketing budget go further. These pioneering licensing partnerships are activated by branding the destination and local extreme sports activities in and around the region with the Extreme brand and so positioning the destination as The Extreme Sports destination of choice in their country for participants and enthusiasts wanting to buy into the lifestyle. By doing this the region resonates more strongly with the visitors that are into Extreme Sports and gives themselves a credible and authentic stamp of legitimacy from association with our brand.
CONTACT: brandsupport@extremeinternational.com
Extreme Drinks
Extreme Drinks is a unique drinks company with a TV channel driving its brands 24/7. Our drinks are functional, natural and offer an alternative to other mainstream sports and energy drinks out there. We work by forming long term strategic licensing partnerships with the right bottler distributors in each market that are looking to grow and fill a gap in their portfolio. We support these partnerships through innovative product and central brand marketing integrated with excellent creative services to help drive sales of our drinks. Each of our drinks performs a function that truly delivers and does something for our consumers, whether it's natural Energy, our sports drink that's designed for any one who does action sports or simply rehydration on the move, we've created a range of drinks for you that are functional and and fit with your different moments and requirements.
Please take a look at http://www.extremedrinks.com for more information.
CONTACT: brandsupport@extremeinternational.com
Extreme Parks
Extreme Parks is pioneering a new generation of Extreme sports-focused theme parks across the world. With the traditional theme parks model in decline, we are looking to deliver a completely new, revolutionary experience. We will combine all the adrenaline, fun and entertainment of a theme park with actual extreme sports rides that everyone can get involved in.
Anchored around the huge sports facilities of state of the art skate parks, double wave rides and even a skydiving wind tunnel; our visitors will be blown away by what's on offer. The experiential area will enable people of any age to come and see what it's like to ride a huge wave or base jump off a cliff, but without any risk to life or limb. A massive Extreme branded store will sell all the leading clothing brands with a wide choice of hardware and technical gear on tap. It doesn't matter if you're a beginner or a pro, our expert staff will be able to advise on the best gear.
The gaming area will be a computer gamers' heaven where all of the best games can be played on the most up to date hardware attached to massive flat screens, plus you'll be able to compete against a worldwide audience via broadband link ups. All of this will be overlooked by a great viewing platform, to allow spectators to enjoy the experience almost as much as the riders!
Click here for Opportunities
Website: www.exparks.com
CONTACT: brandsupport@extremeinternational.com
Extreme Element
Extreme Element is the UK's leading Extreme Sports experience provider. Our goal is to help open up extreme sports to as many people as possible by offering the best of extreme sports courses and experiences out there. We are looking to help break down the barriers to a world that can sometimes be tough to figure out how to get into or where the best places to start are - and if you're already doing it - to show you what else is on offer out there. The team at Extreme Element has been involved in the industry in various guises for the past 10 years. We currently have the widest network of accredited Extreme Sports centres across the UK, offering an unrivalled array of courses and experiences. All in all our core focus is to get more people actively experiencing and involved in the sports we love and to introduce at least a small Extreme Element into everybody's life.
Please take a look at http://www.exelement.com for more information.
CONTACT: brandsupport@extremeinternational.com
Extreme Mobile
Extreme Mobile's mission is to deliver a mobile network that has been designed for you, inspires you and that you connect with.
You know who you are. Extreme Mobile is a new mobile phone network that has been created and designed with you in mind. Cutting edge handsets, affordable calls, excellent text bundles, killer content and awesome offers across a range of areas will mean you'll have access to a network you actually connect with. Extreme Mobile aims to continually develop and evolve to ensure we keep in tune with what you want and we deliver.
Click here for Opportunities
Website: www.extrememob.com
CONTACT: brandsupport@extremeinternational.com
Extreme Sports Channel
In 1998 Al had the idea to create and launch a TV channel dedicated to Extreme Sports. After a great deal of hard work putting it together we launched the Extreme Sports Channel in May 1999 across Europe. The channel has been massively successful and is now broadcasting across 60 countries, into millions of homes and in 14 languages. From the day we launched the Extreme Sports Channel people saw the sports, the travel and the fashion and the way of life and we have inspired millions of you to go out and try, explore and experience the sports and the way of life that is the Extreme brand. It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has inspired and enabled us to move into a number of relevant products and services that fit with our vision and deliver something new, different and innovative.
Website: www.extreme.com
