Extreme Hotels is one of the world's most ground breaking hotel brands and management companies operating in the hotel industry today. Our vision is to inspire our guests to go out, explore and experience the sports, the music, the fashion and the way of life that we are passionate about and the Extreme brand represents.

Our mission is to build the worlds leading collection of extreme sports inspired hotels around the world that are totally different from the standard bland 'me-too' hotel chains out there today. We are achieving this by providing our guests with an inspiring experience; not just a place to stay and delivering great service, tasty food, a killer bar, innovative design, cutting edge technology and as you'd expect the best local advice and access to extreme sports facilities, packages and equipment for all our guests. We're talking about channelling the passion and exhilaration of extreme sports and unleashing it into the conservative world of hotels.

Located in the some of the finest beach, mountain, snow and urban destinations around the world, and aimed at everyone who is looking for something away from the norm and who lives, loves and revels in the music, the fashion, the travel, and the adventures that the lifestyle that surrounds the sports delivers.

The Extreme Group of companies and the Extreme Sports Channel was founded by Al Gosling in 1995 and was born from a fundamental passion for extreme sports and a vision to inspire people to go out, explore and experience the sports, the music, the fashion and the way of life that we love and the Extreme brand represents. With the Extreme Sports Channel broadcasting into over 60 countries, 14 languages and millions of homes around the world and the constant 24/7 exposure that the Extreme brand receives via this we have been able to build a family of branded businesses and move into a number of relevant areas that fit with our brand our vision and our mission. Today Extreme businesses cover: Hotels, TV, Restaurants, drinks, clothing, footwear, eyewear, watches, high street and online stores, travel and experiences, a mobile network, pre-pay credit cards and theme parks and operate in 70 countries around the world.

We opened our first Extreme Hotel in Cape Town, South Africa, one of the worlds leading action packed cities back in 2006. We wanted to see what everyone thought of our idea... We don't want to sound big headed but they friggin' loved it, we blew the doors off, the numbers were through the roof, it was the talk of Cape Town. Check out the comments from some of the guests online! If you want to receive the latest Extreme Hotels news then sign up to our newsletters and we'll hit you with all the latest developments and some bonus stuff that will brighten up your day if not your life!