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ExtremePie.com, one of Europe’s
leading online fashion, urban and sports retailers has appointed Brian
Campbell-Kearsey, former Fat Face executive and all-round retail
heavyweight to spearhead ExtremePie’s growth plan and site development.
Campbell-Kearsey, who led a number of projects at Fat Face and has
worked for retailers as diverse as Crombie and TK Maxx, has also been
issued significant options.
In
parallel with this key appointment, ExtremePie have also received an
additional funding commitment from the Extreme Group and Aspen Capital,
the £50m pound investment fund. The funds are now in place to help
develop the business via organic growth and acquisition. With this
support and backing in place it enables the team to continue to drive
the current growth, consider any opportunities that may present
themselves and work on continuing to improve the great shopping
experience, extensive range of brands and the fantastic customer service
that has set them apart from their competitors and has been their goal
since ExtremePie’s launch in 2001.
As part of
the over all growth strategy they are committed to building stronger and
deeper relationship with the brands and partner suppliers. ExtremePie
are therefore offering a white label service for brands and company’s to
create and run their own branded retail websites thus enabling brands to
understand their customers better and start selling direct to consumers.
These partnerships work by brands supplying merchandise and stock and
ExtremePie supplying the infrastructure, warehousing, online marketing
and retail IT systems that they have invested in and developed over the
last 6 months.
‘With
Brian’s enthusiasm, drive, considerable wealth of experience and
knowledge of multi-channel retail and management systems, ExtremePie are
brilliantly positioned to drive expansion in online and offline
activity’ states Al Gosling, CEO of the Extreme Group, parent company of
ExtremePie. ‘His experience at Fat Face and strong knowledge of brand
and lifestyle culture allows for further development of ExtremePie. It
is great to have this excellent retailer on board and working in
parallel with the expert online tech team. With the advanced
infrastructure in place it will be the perfect opportunity to harness
the increased growth the business is experiencing.’
Simon
McIntyre, who is Non Executive Chairman and responsible for the high
street developments at Extreme and formerly owner of the retail store
chain ‘Just Add Water’, commented: "Sales growth in Extremepie is
running at 25% up and with the successful launch of our first brochure
this Spring, we felt that the time was right to bring in a senior level
MD of the calibre of Brian to really help lead and drive the business.
Brian will ensure that, as we expand, our customer service remains
second to none and all areas are managed properly. We feel the sector
has been crowded as a result of over distribution but that this will
rationalise this year, and will allow the expertise of Brian and his
team to maintain and increase the growth."
Brian
Campbell–Kearsey adds "I am very pleased to be able to lead a real brand
with a distinguished point of difference. In such a competitive retail
landscape there is something special about forming a connection with and
truly understanding your customers - the team at ExtremePie is committed
to delivering this across all areas and I look forward to the exciting
times ahead."
Amongst
many new marketing initiatives, ExtremePie have just secured a
significant partnership in the form of a chartered sponsorship deal with
Kontraband.com, the online video
and gaming entertainment web site that targets the 18 – 34 viewers, and
delivers over 12 million unique users and 50 million page impressions
monthly. In this ground breaking partnership Extremepie.com is
sponsoring the area around the video player on Kontraband and giving
their users on-going special offers.
This
partnership is set to help build the
Extremepie.com brand, and greatly
increase ExtremePie’s online exposure. By partnering with leading brands
such as Kontraband it will help increase ExtremePie’s consumer base,
brand reach and drive sales. Things are only going to get bigger…
About
ExtremePie
ExtremePie.com
was born back in 2001 and since the day they arrived
they’ve made it their mission to unearth, offer and deliver edgy, fresh
and funky clothing and accessories at cracking prices direct to your
door, all backed by killer customer service.
Whether you surf, skate, ski, or just love the lifestyle and vibe that
surrounds these sports then they’ve got what you’re looking for. Mixing
it up with everything from boardshorts to bikinis, jackets to beanies,
we boast the broadest range of both global and niche brands, from Animal
and Vans to Zoo York and Fenchurch.
Always on the lookout for new brands, their buyers continue to trek the
globe to discover the next big or small thing! That’s just one reason
why they’ve become Europe's largest leading online and mail-order
retailer of sports-style gear.
ExtremePie.com
works because they’re all passionate about what they do;
their staff skate, surf, and ride, and being a part of the Extreme
Group, the guys that founded the Extreme Sports Channel, they’re in good
company.
For further information about ExtremePie please contact:
Phil Banton – (t): +44 (0) 8707 555 333 (e) :
phil.banton@extremepie.com
(w): http://www.extremepie.com
About Extreme
The Extreme Group is an entrepreneur led collection of companies which
were started in 1995 by Al Gosling and all share the Extreme brand and a
set of specific values. Today we deliver a range of branded lifestyle
products and services including; Extreme Sports Channel (TV), Extreme
Hotels, Extreme Stores, Extremepie.com (retail), Ex Raw State (apparel,
footwear, sunglasses and watches) Extreme Drinks, Ex Freshies (café
restaurants), Extreme Cred ( pre pay credit cards), Extreme Element
(sports courses and experiences service) and Extreme Medics. The global
recognition of the brand is due to the fact that a number of the
businesses are active across numerous countries and the ongoing 24/7
exposure that the brand receives via the Extreme Sports Channel which is
currently broadcast to over 40 million homes in 60 countries and in 12
languages. We currently operate in more than 70 countries around the
world, employ 247 people. We believe in doing things differently,
offering people something new, being innovative and giving real value
for money. For more information please see the ‘About us’ section on
www.extrememediagroup.com
For further information on Extreme please contact:
Gemma Parkinson – (t): +44 (0) 207 244 1000 (e) :
gemma@extremeinternational.com
(w):
http://www.extremeinternational.com |
