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EX Skate,
the new board collection from
The Extreme Group, are launching their
first range of Skateboards, Mountain boards and Longboards into retail
this July.
The boards
have been 2 years in development and add a new dimension to the already
extensive range of products designed and developed by the leading edge
extreme sports company which founded the hugely successful Extreme
Sports Channel in 1999. The slick 17 piece range contains 9 skateboards,
4 Mountain boards and 4 Longboards each with sharp designs and graphics
for maximum impact.
After the
success of
EX Time (watches) and
EX Rawstate (clothing) it seemed only a
matter of time before the design teams and artistic visionaries that are
the Extreme hub got together and bridged the gap between the makers and
the Extreme sports nuts out there. The natural synergy between the
Extreme Group and the skate world is clear when you look at the roots of
the Extreme Group. The EX Skate quiver has a technical level that is
perfect for both new and the mid level progressive skaters, with
graphics that stand out. The price range starts at £34.99 for the
cash-shy with the likes of the ‘Frenzy’ and ‘Sinker’ boards going up to
£64.99 with ‘The Phantom’ and ‘Tyranny’ for the board junkies.
The boards
will be sold initially on
ExtremePie.com, Europe’s leading online
retailer in surf, skate, urban and sportswear. They will then branch
out, spread their wings and infiltrate the UK retailers over the coming
year.
The
offering by the new brand only skims the surface of the iceberg of
creativity and brand vision. There is a huge number of accompanying
products coming on stream over the year including ramps, pads, helmets,
kites and everything else in between.
If you
require any samples, images or product information on the boards please
do not hesitate to contact me. Or if you just fancy a chat about any of
the Extreme products then I’m here for that too.
About Skate
EX Skate
is the first brand range that has launched from the canopy company EX
Hardware. From here the brand plans on huge UK expansion into retailers
and then into large outlets with additional product ranges injected
throughout the year. EX Skate encompasses everything extreme, with words
like passion, irreverence, freedom and vision encapsulating the brand
ethos. They have been designed with the skate fan in mind that is edgy,
fresh and sharp.
For more
information on Ex Skate please contact:
Sally Palmer
+44 (0) 117 9668 889
sally.palmer@debutsport.co.uk
www.exskate.com
About Extreme
The
Extreme Group and its family of companies were started in 1995 by Al
Gosling, founder of the Extreme Sports Channel and is a collection of
businesses, with a shared brand and values. Aged 24, passionate about
extreme sports and unable to find a job that interested him, Al set up
Extreme. Today Extreme delivers a range of branded lifestyle products
and services including
Extreme Hotels,
EX Stores,
EX Freshies (Café
Restaurants),
EX Element (courses and experience business),
Extreme
Entertainment (TV),
Extremepie.com (online retail),
Extreme Mobile (an MVNO mobile phone network),
Extreme Drinks,
EX Parks (sports based theme
parks) ,
EX Time (watches),
EX Mayhem (paintball), EX Events,
EX Medics,
EX Cover,
EX Decko, EX Mob Accessories, EX Publishing,
EX Rawstate
(clothing/footwear),
EX Skate (equipment),
EX Travel, and
Extreme Cred.
Extreme employs 247 people and operates in more than 70 countries around
the world.
The
Extreme Sports Channel gives the Extreme brand continuous 24/7 exposure
and reaches over 40 million homes in 60 countries around the world.
For further
information on Extreme please contact:
Gemma Parkinson +44 (0) 207 244 1000
gemma@extremeinternational.comm
http://www.extremeinternational.com
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