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The Extreme Group is very pleased to announce it has just
appointed Terry Hauss, a leading International licensing and
biz development executive, who has worked for Warner Bros.
Consumer Products, across Superman, Batman, The Matrix,
Harry Potter, Sony Consumer Products and Iconix brands, he
is currently a Director of The Licensing Management Group (LMG).
The appointment and role is to represent and drive business
development for Extreme’s full collection of twenty two
companies and licenses including Extreme hotels, Extreme
Freshies (café/restaurants), Extreme Drinks, Extreme Travel,
Ex Parks theme parks, Extreme Cred (credit cards), and the
licensing and consumer products side which encompasses
Extreme Stores, clothing, footwear, sports equipment and
watches across the entire Asia Pacific region.
The Extreme Group board has pin pointed Asia and expansion
in the region as a key strategic move due to the
opportunities that the brand is already being offered from
the pacific rim and the rapid growth that the whole region
is currently experiencing. Due to how well the brand is
doing beyond Asia and the significant amount of business
development work already done to date there are a number of
major deals close to signing in Thailand, China, Malaysia
and discussions are happening across Australia, Korea, Japan
and Hong Kong.
Terry Hauss, the licensing guru, has been involved with
retail, licensing, franchising and manufacturing for over 30
years and he brings with him a wealth of knowledge and
experience. He and his team have a sterling record of
developing new businesses and are perfectly positioned to
drive Extreme across Asia. He has had huge success in
strategic planning and driving forward innovative product
development programs into new and expanding business
markets.
Hauss has worked with Warner Bros. for 4 years as their key
Asian consultant where he worked across all divisions of AOL
Time Warner, which included Consumer Products, Television,
Home Video and Publishing. He developed and launched their
first licensed retail store in Thailand and he will be
applying this model to the Extreme Store offering throughout
Asia. He has worked at Licensing Management Group (LMG)
since 2005 where he holds his current position as a Director
of the company. He is appointing additional agents in key
countries over the region who will handle the Extreme roll
out programs from an operational level on the ground. Hauss
has also represented several Studios in the past, such as
Sony Consumer Products, Turner Home Entertainment Consumer
Products, Marvel Comics, Smiley, Astro Boy (Japan), New Line
Cinema and MGM Studies to name a few.
‘This is just brilliant, following to a number of our
companies and our licensing program flying in Europe it is a
natural progression for us to push into the ever-expanding
and all encompassing Asian market.’ says Al Gosling, CEO of
the Extreme Group. ‘We are really well positioned to thrive
in the region and I am thoroughly enjoying working hand in
hand with Terry, with his experience, tenacity, excellent
knowledge of the market and bulging contact books we are
moving quickly, making it happen and getting things done
together.’
“The Extreme Group is the first company I have seen to
develop the Extreme Culture into a fully integrated Brand”.
“I see a tremendous amount of potential in extending The
Extreme Group’s various business categories and
opportunities, from Extreme Hotels to Extreme Drinks
throughout all of Asia”, says Terry. “I find working with
such an Entrepreneurial team from the Extreme Group, to be
incredibly stimulating, as they are quick and flexible in
making business decisions and are very focused in the
direction they see their company growing”. “I am honored to
be a part of this rapidly growing culture with someone with
the vision Al Gosling brings to the table”.
About Extreme
The Extreme Group is an entrepreneur led collection of
companies which were started in 1995 by Al Gosling which all
share the Extreme brand and a set of specific values. Today
we deliver a range of branded lifestyle products and
services including; Extreme Sports Channel (TV), Extreme
Hotels, Extreme Stores, Extremepie.com (online retail),
Extreme Raw State (apparel, footwear and sunglasses), Ex
Time (watches), Extreme Drinks, Ex Freshies
(café/restaurants), Extreme Cred (pre pay credit cards),
Extreme Element (sports courses and experiences service) and
Extreme Medics. The global recognition of the brand is due
to the ongoing 24/7 exposure that the brand receives via the
Extreme Sports Channel which is currently broadcast to over
40 million homes in 60 countries and in 12 languages and the
fact a number of our businesses are also active across many
countries. We currently operate in more than 70 countries
around the world and employ 247 people. We believe in doing
things differently, offering people something new, being
innovative and giving real value for money. For more
information please see the ‘About us’ section on
www.extremeinternational.com.
For further information on Extreme please contact:
Gemma Parkinson
(t): +44 (0) 207 244 1000 (e):
gemma@extremeinternational.com
(w) :
http://www.extremeinternational.com
About LMG
LMG, formally known as Studio Licensing, was established in
2000 and was appointed by Warner Bros. as their agent in
Thailand. They have since been hugely successful in
developing their licensing business for WBCP for the
Thailand Market. Over the years the company has built an
excellent licensing operation, manufacturing needs, media
contacts and various complimentary networks across the
region. In 2002 the company entered into a joint venture for
the manufacturing of 3D and themed decorations. Their
expertise has earned them a strong reputation for
successfully enhancing IP brands and in manufacturing of
themed decorations across Asia with recognizable proven
records. In 2007, LMG was appointed by Iconix Brand Group
Inc. to be their licensing agent for Southeast Asia
Territories.
LMG also works with a number of sports related Licensor’s in
identifying potential partners for them on a Region by
Region basis.
For further information on LMG please contact:
Terry Hauss
(t): + 662 168 6312-5
(f): +662-168-6316
(m): + (6681) 868-1215.
(e):
terryhauss@lmg-asia.com
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